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MBA with over 7 years of professional experience developing and executing strategic plans for brands of major companies in Brazil and in the US. Highly motivated, results-driven, dedicated, persuasive and focused. Experienced in marketing, partnership building and product management.

Specialties: Brand Management, Social Media, Client Prospecting and Cultivation, Account Development, Multi-media Marketing, Market Research, e-commerce and Strategic Planing.

•	Developed marketing plans for cloud-based hotel management software and online booking website
•	Lead marketing team and coordinate with PR firm; managed SEO and conversion rate, developed social media strategy and google analytics KPI’s.
•	Lead software implementation team

Marketing Manager

CONSULTING PROJECTS

New Blue (video editing software company), Jan 2014-June 2014
• Analyzed new product and determined go-to-market strategy 

Sanyo North America Corporation, April 2014 – June 2014
• Identified price point for a new television model using linear regression and conjoint analyses (Sawtooth)

Sony PlayStation, Sep 2013-Dec 2013
• Analyzed big data to predict customer reception of new games using the software R

MBA candidate

• Developed social media strategy
• Managed the company's events presence 
• Developed digital marketing activities

MBA Marketing Intern

• Developed and executed global marketing activities, build awareness and support for the brand.
• Prospected over 14 sponsorships accounts, increasing sponsorship revenue in 78% versus previous year. 
• Managed all of the company’s e-marketing functions: e-mail marketing, SNS (Facebook, Twitter and Instagram) and e-commerce platform (increasing sales by 36% over prior year).
• Analyzed and reported data on sales and clients (Google Analytics and IBJJF’s proprietary tools)
• Developed and implemented projects; over 1000% increase in page likes on Facebook (400,000+ likes).
• Wrote copy for multiple media: Facebook, Twitter, company website and newsletter.

• Developed and executed all marketing activities in the U.S. and Brazil.
• Managed initiatives to streamline marketing processes and procedures across the organization.
• Ensured legal and management approval of all contracts, procedures, and materials related to launch. 
• Developed and executed awareness activities: Facebook, local ads, Twitter, and promotional events.

• Planned, developed, and directed integrated planning and processes across marketing and other functions. 
• Achieved 11 month sales goals, increasing sales by 32% over prior year.
• Analyzed and reported data on: sales, number of clients, and market share (Nielsen). 
• Communicated brand strategy and periodic promotions to sales team.
• Developed and executed regional marketing plan across two regional state markets.
• Created unique brand awareness through developing and coordinating the radio show “Club Mix Burn.”

Brand Analyst

• Provided marketing analysis to support decision making for upcoming product launches.
• Managed the development and tracking of the new product schedule (MS Project).


Marketing Intern

Find out detailed information about Marcio Jucá de Barros,  in La Jolla, CA

Marcio Jucá de Barros: in La Jolla, CA

Marcio Jucá de Barros

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