Charles McEntire

Charles McEntire

Director of Business & Product Development
Currently: Director of Business & Product Development at CNP
Location: San Marcos CA
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Summary

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Proven Senior Marketing Executive with over 15 years experience leading high profile brands in diverse industries such as Tech, Bio-Tech, Retail, Consumer Electronics, Cloud Based & SaaS Products, QSR, Green Build/Products and Education. • A leader with exceptional interpersonal skills and unparalleled verbal and written communication skills that inspire teams when presenting to C-Level targets to large public speaking engagements down to the individual team member. • Consistent upward progression challenging the skills and interests while striving to increase demanding leadership roles and responsibilities. • Strong strategic visionary with excellent tactical planning skills paired with the pragmatic analytical aptitude and expertise to work and analyze big data streams for patterns. • High character leader that believes in a compassionate empowered work culture. An exceptionally high E-Q leader who challenges teams and indirect subordinates while infusing energy, passion and excitement that leads to delivering results back to the organization. Core Competencies & Strengths: - Brand Strategy, Development & Management - Direct Response Advertising (Strategy, Media Planning, Budget, Execution & Reporting) - Create Engaging Content for TV, Print, Dynamic Digital & Multi-Media - Dynamic Digital & Social Media Integration Strategies & Deployment - eCommerce Sales, Strategies, Platforms - Web Strategies including site design, content and SEO - End User Experience & Loyalty Programs - Intellectual Property Develop, Defend and Maintain (US & Global) - Packaging and Print delivery mechanisms - Market Research & Analytic's including SWOT - Product Innovation, Development and Launch - International Marketing, Product Sourcing & Development - Affiliate & Partner Marketing Programs - Licensing & Distribution Agreements for MLB, NFL, NBA, NHL, NCAA, NASCAR - Dealer & Franchisee Strategies, Programs and Support - Cost & Profit Optimization for Margin Maintenance

Work Experience

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Interests & Groups

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INTERESTS
  • Surf
  • Ski
  • Sports
  • Bike
  • Traveling...Anything that keeps me outside and playing I am a gamer for!
SPORTS
  • no sports
GROUPS
  • no groups

Education History

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