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Director of Business & Product Development

Proven Senior Marketing Executive with over 15 years experience leading high profile brands in diverse industries such as Tech, Bio-Tech, Retail, Consumer Electronics, Cloud Based & SaaS Products, QSR, Green Build/Products and Education. 

• A leader with exceptional interpersonal skills and unparalleled verbal and written communication skills that inspire teams when presenting to C-Level targets to large public speaking engagements down to the individual team member.

• Consistent upward progression challenging the skills and interests while striving to increase demanding leadership roles and responsibilities.

• Strong strategic visionary with excellent tactical planning skills paired with the pragmatic analytical aptitude and expertise to work and analyze big data streams for patterns.

• High character leader that believes in a compassionate empowered work culture. An exceptionally high E-Q leader who challenges teams and indirect subordinates while infusing energy, passion and excitement that leads to delivering results back to the organization. 

Core Competencies & Strengths:

-	Brand Strategy, Development & Management
-	Direct Response Advertising (Strategy, Media Planning, Budget, Execution & Reporting) 
-	Create Engaging Content for TV, Print, Dynamic Digital & Multi-Media
-	Dynamic Digital & Social Media Integration Strategies & Deployment
-	eCommerce Sales, Strategies, Platforms
-	Web Strategies including site design, content and SEO
-	End User Experience & Loyalty Programs
-	Intellectual Property Develop, Defend and Maintain (US & Global)
-	Packaging and Print delivery mechanisms
-	Market Research & Analytic's including SWOT
-	Product Innovation, Development and Launch
-	International Marketing, Product Sourcing & Development 
-	Affiliate & Partner Marketing Programs
-	Licensing & Distribution Agreements for MLB, NFL, NBA, NHL, NCAA, NASCAR 
-       Dealer & Franchisee Strategies, Programs and Support
-	Cost & Profit Optimization for Margin Maintenance

Successfully developed and lead the Dynamic Digital and Interactive products and services for CNP in both stationary and mobile devices. Leveraged key accounts and acquired new accounts with non-proprietary and OEM products and services designed to improve client’s customer loyalty, improve end-user experience and increase KPI’s across multiple end user segments. Sourced and developed hardware, software and content solutions in North America, Asia, Mexico and Europe while reducing COGS 30% and increasing internal margins 13-20%. Key Accounts include: Jack in the Box, In-n-Out, Disney, LA Angels, LAX, SD Airport, Whole Foods, Albertson’s, Kaiser Permanente, Scripps Health and more.
•	Develop, Source & Launch Products & Services that maintain reoccurring revenue strategies
•	Direct teams of internal and external staff to cohesively combine seamless End User-centric SaaS solutions
•	Developed a successful education and awareness program for Clients, Architects & Stakeholders to re-educate

Lead the organization’s committee’s to investigate and recommend policy change and reform of national standards pertaining to the Energy Codes and ratings standards for products obtaining Energy Star Rating’s or National Green Leaf certification. 

Used leadership skills to encourage everyone to support the organization’s vision and promote the success of the organization as well as to ensure that there is no conflict of interest among committee members. Developed committee agenda’s and ensured that all the items to be discussed are included and that all action items were assigned, delegated and driven to concussion as either recommended policy change or develop for task groups to further investigate and return recommendations for further action.

Committee Chair

Developed and implemented all marketing initiatives from Start-up that included driving sales and growth while directing the Product Development process and analyzing markets to justify moving from direct sales to distribution in order to generate increased sales of 10+M. Responsible for profitability and new customer/dealer acquisition.
•	Created annual marketing strategy & support mtl’s executed against a Sub-Million dollar marketing budget
•	Developed & directed the marketing and creative teams. Primarily outsourced by contractors and agencies for engineering, creative and public relations for domestic and international collateral & support materials
•	Developed an effective integrated affiliate marketing stratedgy to support sales by leveraging relationships to fill the sales pipeline and eCommerce funnel’s through events, product promotions and training services
•	Developed SWOT analysis for products and services vs competitor products and services 
•	Developed and implemented KAN

Director of Marketing

Developed Marketing and Advertising strategies for clients such as Sempra/SDGE, BIOCOM, Qualcomm, AMN Health, SHARP Health Care, DirecTV, Invitrogen, Sony and many others. Responsible for the creation and delivery of complex marketing & multi-media projects to support product launches and sales efforts that delivered resulting sales for our client’s.  Managed large internal and external staff with highly complex deliverables and timelines. Negotiated and managed multi-million dollar contracts, RFP’s & budgets for clients, media and suppliers. 
•	Ensure all creative development was consistent within all branding and positioning standards
•	Created and developed sophisticated campaigns for awareness & direct marketing for various sales efforts
•	Developed numerous innovative strategic affiliate marketing strategies for client products/services including partnerships and licensing agreements for the NBA, MLB, NCAA, NFL, NASCAR & Big Box
•	Developed competitive training videos and 3D produ

VP Creative Services

Find out detailed information about Charles McEntire, Director of Business & Product Development in San Marcos, CA

Charles McEntire: Director of Business & Product Development in San Marcos, CA

Charles McEntire

CNP

NFRC

SeaShell International/International Marketing Group

KGB Kreative/Four Square

Cal State San Marcos