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Strategic Marketing Manager

Results-oriented professional with broad range of experience and knowledge:
•	Skilled in working with complex data management, analysis, and integrity;
•	Experience in supply chain logistics and collaboration with many related departments including order administration, sales, warehousing, finance, professional services, etc.;
•	Excellent analytical skills especially in relationship with forecasting, inventory levels, revenue and margins;
•	Proficient in MS Office, Salesforce, Adobe (Acrobat, Illustrator, Photoshop, Bridge), MAS 90/200, Avalara, Zuora; learns new applications quickly;
•	A dedicated and determined individual who possesses strong leadership and project management skills, excellent customer relations and proven ability to work effectively both independently and as a team member to attain goals;
•	Experience with both public and private organizations, while working with high value customers, vendors, and manufacturers;
•	Patience, determination, and persistence while investigating challenging issues.

·	Successfully increased sales by 75% with the creation of a new marketing approach and delivery; 
·	Configured, tested, and deployed new POS system resulting in overall cost savings in areas such as inventory and payroll.
·	Revamped company brand, image, and perception, resulting in economic increase and increased customer base;
·	Produced all creative content, including graphic design, of all marketing material, including print media, photography, and in-store displays;
·	Achieved positive ROI on all marketing initiatives by analyzing complex business challenges and creating appropriate strategies;
·	Managed relationships, operations, and workflow with partners and vendors, including news media;
·	Negotiated contracts, advertising media, and sourced marketing opportunities depending on the campaign;
·	Secured and sourced community sponsorship, benefits, and fundraisers;
·	Collaborated with senior management colleagues and stakeholders on the company’s marketing initiatives;
·	Continuous analysis of competitive environment and consumer demands;

?	Developed and performed analysis and reporting related to deferred revenue, inventory levels, and customer owned inventory;
?	Project Manager for new Quote-to-Cash initiative, where a uniform practice was implemented across the North American Sales organization creating more efficient integration with other departments including Sales Administration, Finance, and Operations;
?	Analyzed purchase and sales data to identify areas of improvement and/or additional revenue; 
?	Responsible for integration of all new acquisitions and subsidiaries, including Canada and the US;
?	Salesforce.com company administrator responsible for data integrity, design, documentation, testing, enhancements, and deployment of company platform;
?	Generated recurring revenue by creating and leading an initiative to import all contracts into Salesforce.com using MAS200 as well as 3rd party data;
?	Responsible for project management and ground-up integration of Sage MAS200 (Accounting) and Salesforce.com;
?	Financial analysis of revenue, profits, and margins providing senior level executives with better visibility and forecasting;
?	Write and distribute reports and analysis to provide regular sales visibility and forecasting, using pivot tables, lookups, and other reference functions;                   	 	             
?	Administrator for all internal accounting systems: MAS200, Crystal Reports (Including the creation of all custom Crystal Reports for all departments);
?	Project manager for companywide ERP software upgrade;
?	Built new vendor relationships and market strategies with large manufacturers such as Motorola and Apple;	
?	Implemented new company wide expense system, ExpensAble, which provided senior management with visibility and resulted in expense savings.

Sales Operations Manager 2005-2008
?	Directed bi-coastal sales operations team of six members, who supported a sales force of 14 account executives
?	Developed and maintained administration and compliance policies, procedures and guidelines 
?	Designed, produced, and analyzed required financial revenue and margin reports to upper management
?	Established, followed and enforced sales operations standards to better drive and manage business
?	Helped company achieve annual sales of $60M by managing forecast and budget to achieve quarterly and annual goals
?	Liaison between vendors, sales, professional services and customers

Sales Administrator 2004-2006
?	Managed Tier 1 customer accounts from pre-sales to post sales
?	Coordinated the purchase of customer orders, including hardware from multiple vendors, maintenance, and deployment
?	Received, verified and recorded sales orders to provide maximum customer support satisfaction
?	Organized customers in-house inventory and orders and  coordinated with professional services group to include value added resources 
?	Worked closely with customers, vendors and account executives to ensure accurate and timely entry of sales orders, purchase orders and invoices
?	Provided administrative support to the management team

Finance/Operations Analyst

Training Consultant
?	Educate/train physicians and office staff on the use of all Alteer Office Workflow and Billing Products and services.
?	Function as Project Manager on training of new implementations. Utilized “train the trainer” methods when appropriate.
?	Direct Front Office and Health Information Staff in performing document scanning to convert medical records to paperless system.
?	Work with users to identify business process and change management issues relating to implementation.
?	Contribute to the quality improvement process by recommending product modification to in house development teams. 
?	Analyze changes to the system resulting from upgrade and communicate changes to users.
?	Develop training documentation for online upgrade training, utilizing PlaceWare and application sharing.
?	Identify and refer Sales leads.        			               
	Technical Support Engineer								              		 
?	Provided customer support for the Alteer Office software remotely or onsite.
?	Offered customer support for hardware products such as modems, fax boards, printers and scanners.
?	Documented and maintained database for customer service requests.
?	Tested and reported findings on the new releases of the Alteer Office software.
?	Examined software defects and reported the source of the problem.

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Find out detailed information about Lynette Swanson, Strategic Marketing Manager in Orange, CA

Lynette Swanson: Strategic Marketing Manager in Orange, CA

Lynette Swanson

Perry's

DecisionPoint Systems, Inc.

Alteer Corporation

California State University-Fullerton