Fashion

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Crossfit

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Education

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Xc skiing

Marketing Communications and Branding

Experienced and accomplished marketing and communications professional well-practiced in strategy, branding, promotions, budgeting and creative tactics. Best known for initiative, leading new marketing projects and expanding product growth and sales. Oversee brand standards, sales campaigns, copywriting, public and media relations, advertising and editorials, sales tools, communication strategies, tradeshows / events, websites, video and photography. Creative and inspiring specialist with effective problem-solving, utilizing team-building skills that generate revenues and exceed targets. Excellent collaborator, with intuitive understanding of team cohesion, group dynamics and interpersonal relations.

Managed communications strategies for 6 premium products nationwide. Supported sales tactically through creative development, sales campaigns, product branding, point-of-sale (POS) displays, sales tools and literature, product launches, tradeshow and event management, public / media relations and all communications writing. Coordinated agency relationships, video and photography, direct mail, websites, advertising, newsletters, speaking engagements, newsletters, and promotional and public relations activities.

- Increased tonnage sales and margin sales ~15% by managing lead generations, communications and marketing strategy for business segment.
- Generated 25% more leads by planning and implementing new tradeshow strategy.
- Led new product launch through logo and tagline development, new packaging and new website that increased product sales and awareness by 10% in first year.
- Executed season sales campaigns in targeted markets that converted 5% of trial participants to new customers.
- Managed $2M budget for business segment, reducing external costs by $500K annually, enhancing bottom line and strategically focusing marketing efforts.
- Contributed to product and tonnage growth through development of new website, educational and research seminars, messaging matrix, annual

Supported business growth through national and regional marketing objectives. Created and executed proposals, direct mail, email campaigns, seminars and webinars. Managed regional proposals through go / no-go decision, development and submission. Provided training and documentation on firm-wide software programs to internal clients and professionals. Performed copywriting in healthcare, software / technology, manufacturing / distribution, public sector, nonprofits, agriculture, financial and entrepreneurial industries.

- Developed proposals that grew new business by $2M+ annually.
- Streamlined national coordination of webinars by developing new processes and procedures firm-wide.
- Won new business by instituting national content library for proposal work used by marketers throughout U.S.
- Designed quarterly local seminar campaign that formalized prospect database for new business in CO and NM market.
- Implemented CRM tracking process for national firm that enhanced measurement of ROI in proposal and marketing efforts.

Marketing Associate

Assisted company president, managing daily billing, invoicing, accounting, vendor relations and administrative functions. Contributed to client projects with business partners, such as direct mail campaigns, logo creation, public relations campaigns, website development and copywriting.

- Increased student loan interest in Wyoming market through WyoLoan direct mail campaign.
- Developed user-friendly, easy-to-read format and template for shareholders through updated year-end, Bank of Choice financial report in Greeley.
- Streamlined marketing communication and advertising production process and diminished client costs by coordinating project conception and implementation, strategically.
- Boosted client website optimization activities by researching SEO marketing during Google searches.

Marketing Assistant/Office Manager

Find out detailed information about Amanda Hawley, Marketing Communications and Branding in Fort Collins, CO

Amanda Hawley: Marketing Communications and Branding in Fort Collins, CO

Amanda Hawley

Agrium Advanced Technologies, Inc.

Clifton Gunderson LLP

Bonnie Dean Associates

University of Northern Colorado