Paul Castaneda


A vision-driven and innovative Creative Director and Product Development professional with over 10 years of hands-on experience providing creative direction and managing product development processes to increase the bottom line. A strategic team leader with an exceptional needs assessment skill set and a passion for streamlining workflow processes. Dedicated to a professional reputation built on performance and integrity.

Core Competencies:
Creative Direction • Product Brand Development • Graphic Design • Brand Strategy • Style Guide Development • Licensing/Marketing - Consumer Products • Digital Media • Typography & Illustration • Relationship Cultivation • Retail Store/Visual Merchandising Design • Effective Time & Budget Management • Staff Oversight & Mentorship