Lifestyle

Outdoor

Expertise in web development, customer relationship and loyalty programs. Event coordination experience and proficient in social media and new communication platforms.

Lead the brand development in US market and South America countries for increasing the market share for the products up to 30%.  Lead the e-commerce strategy (alliance development with e-commerce companies) and website renovation and development, coordinating internal and external (agency-design) teams. Held complete market analysis to find out new distributors and sales opportunities. Coordinate and support sales team creating and developing marketing material and product demo. Responsible for CRM area, developing new communication and client relationship strategies (loyalty program, newsletters, satisfaction studies) and increasing brand knowledge and product relevance.

International Marketing and Customer Manager 

Plan and execute the brand development for national retail (110 Stores) for home textile and fashion (luxury home brand). Develop the e-commerce website project and on-line communications. Develop the season promotional and communication plan in stores. Coordinate teams to plan the appropriate style/SKU for stores: deep knowledge of the collection. Control de showroom and sample collection for press and franchising stores. Lead the new loyalty plan (CRM) updating the old system to new on-line system easy to manage and to control (including employee training).

Marketing and Customer Manager.

Lead the local market research, understanding and analysing category details, suppliers, consumer and  trends in the market. Lead product category with assets in Tennis (Nadal & Federer), Basket (including Jordan Brand), Running and Outdoor. Manage the analysis of the category business (including bookings and sell-through by channel, age/gender/sport segments, size, colour, etc.) and plan the appropriate style/SKU level for wholesale accounts. Manage the category profit and loss statements. Category spokesperson within the Iberia country at all sales meetings and integrated marketing meetings. Showroom manager for the category.

Category Line Manager

Find out detailed information about Carolina Avila,  in New York, NY

Carolina Avila: in New York, NY

Carolina Avila

Fungilab inc

Textura-Interiors. Luxury Home Design

Nike

ESADE