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Accomplished marketing professional who has developed and implemented integrated marketing programs for a consumer products brand, sports teams and entertainment. 

Diversified marketer with experience in both traditional and digital marketing, paid media, integrated marketing campaigns, media buys, global and regional brand strategies, promotions, event planning, and traffic driving initiatives. 

High impact cross-functional leader who achieves success through strong communication skills, details and organization.

Versatile multi-tasker interested in a creative and fast paced environment.

Currently looking for new opportunities.

Global Sr. Brand Marketing Manager 								
•	Developed and implemented new strategies and tactics to strengthen the brand identity, partnering with Regional Marketing teams to build strong year-long promotional support to achieve category growth goals
•	Managed global marketing go-to-market programs built to launch new products which includes; seasonal key stories, licensed product, limited edition product, and artist collaboration product.  Focuses included the brand positioning and messaging, events, packaging, creative assets, cross-merchandising collaborations and external marketing partnerships
•	Conceptualized and executed solutions to solve for challenges related to customer experience and brand identity



Global Sr. Brand Marketing Manager 

Global VM Brand Manager 									
•	Partnered with consumer insights, regional marketing teams and regional visual merchandising teams to evaluate and analyze initiatives and provide solutions and recommendations to enhance the customer experience and achieve business goals
•	Lead an internal team and worked directly with external vendors to plan and execute the 2013 Crocs Global Sales Meeting including over 400 worldwide employees, distributors and wholesale partners. 


Global VM Brand Manager 	

Americas Ecommerce Marketing Project Manager 
•	Lead Direct to Consumer marketing content and initiatives focused on driving US & CA traffic and revenue 
•	Developed and executed branded, multi-channel sales campaigns for new products, holiday campaigns and seasonal promotions.  Integrated the email and social media platforms to reach loyalists and new customers.
•	Strategized the deployment of merchandise and marketing content, analyzed A/B testing metrics via Omniture, utilized Foresee customer feedback, and integrated social media focused on customer experience best practices


Americas Ecommerce Marketing Project Manager 

Global Marketing Creative Traffic Manager 
•	Managed global and regional production schedules for print and digital marketing deliverables (1,200 files/month)
•	Managed a team of seven graphic designers to develop and execute results oriented creative including deliverables for product and program launches, cross channel marketing and sales promotions requested for retail, web & wholesale 


Global Marketing Creative Traffic Manager

Senior Account Executive   
•	Created, negotiated, and executed local and national media plans for various clients including, The NBA Store, New York Mets, Brooklyn Cyclones, United States Tennis Association, and World Wrestling Entertainment
•	Managed detailed budgets and created summary reports for all print, radio, television, outdoor and online media advertising for clients, while maintaining a strong rapport with my client’s brand managers
•	Responsible for strategy and planning of promotions and the paid and trade media campaigns designed to focus on each client’s target audience, demographic profile, sales goals and marketing presentation


Senior Account Executive   

Vail Ski Instructor – Private Instructor, Kids Program Instructor
•	PSIA Level 1 – Professional Ski Instructors of America Certification 


Ski Instructor

Find out detailed information about Jessica Carter,  in Denver, CO

Jessica Carter: in Denver, CO

Jessica Carter

Crocs, Inc

Crocs, Inc

Crocs, Inc

Crocs, Inc

Spero Media

Vail Resorts

Boise High School

Denison University