Bike

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Skate

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Stand up paddle

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An enthusiastic entertainment marketing professional with a broad range of experience, specializing in strategic partnership promotions, marketing, digital and creative solutions, client relations, social media, legal drafting and business administration. Currently, a Director of Accounts and Strategy, I manage key national and local accounts and focus on strategic planning, account management and operations.

I am always looking to grow and learn new industries and emerging markets. I am interested in marketing and advertising in the fashion, entertainment and outdoor lifestyle markets. During my personal time, I enjoy being active on the water, hiking, yoga, biking and also giving back to the Los Angeles community through volunteer work and support.

- Coordinate involvement of company and client personnel, including support, service and management resources in order to meet account performance objectives
- Aid CEO in management leadership, sales force performances, sales planning, process management and oversee office maintenance 
- Proactively lead a client strategic account planning process that develops custom partnerships including: mutual performance objectives, financial targets and critical milestones for a one year period or seasonal one-offs 
- Lead solution development efforts that best address client needs, while coordinating the involvement of all necessary internal personnel 
- Maintain client budget and sales tracker spreadsheets to meet client and company objectives 
- Research category advertising spending forecasts and marketing trends for 2014 to curate client strategic partnership proposals

Director of Account Management & Strategy

- Managed 40 national and local sponsorship accounts, comprised of 63 promotional campaigns, totaling over 6MM in promotional value in 2013. Managed 31 national and local sponsorship accounts, comprised of 48 promotional campaigns, totaling over 1.5MM in promotional product value in 2012
- Sponsorship clients included: Kellogg's, Paramount Pictures, Dunkin’ Donuts, Budweiser, McDonald's, State Farm, HTC and more 
- Defined project scope, goals and deliverables, which supported business objectives in collaboration with senior management and clients to activate accordingly 
- Developed best practices and tools for project execution and management for online and in-venue sweepstakes, contests, text-2-wins,
ticket RSVP sites, gift with purchases, award/loyalty programs and more 
- Effectively communicated expectations with sponsorship, digital, legal, ticketing, accounting, customer service teams and clients to produce and activate required assets 
- Drafted out to market materials

Product Promotions Manager

- Design, preparation and maintenance of both detail-level and summary budget, expense, contract sales mechanisms 
- Developed and designed presentations and graphics for client / internal meetings
- Maintained everyday awareness of corporate companies utilizing various forms of media; advertising, digital and sponsorship to help suggest and uncover new branding opportunities
- Responsible for overseeing projects from start to finish, including highly confidential accounts
- Responsible for weekly categorical / target research
- Organized and executed client hospitality events / meetings at corresponding sponsor shows
- Managed client ticket requests and VIP club access
- Coordinated busy schedule and travel for two high level executives

Executive Assistant

Find out detailed information about Sonya Serge,  in Los Angeles, CA

Sonya Serge:  in Los Angeles, CA

Sonya Serge: in Los Angeles, CA

Sonya Serge

Parker Entertainment Marketing

Live Nation Entertainment

Live Nation Entertainment

Drury University