Jacquie Sorenson

Jacquie Sorenson

Marketing Manager
Currently: Marketing Manager at Groove Footwear
Location: Irvine CA
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Summary

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Responsible for email marketing efforts and initiatives for promotions, advertisements, corporate updates, tradeshows, and blog newsletters. Responsible for creating and implementing creative content for various projects in social media, sales, trade shows, website, and email advertisements. Involved in establishing a new footwear line with a logo, packaging, and name. Responsible for advertising campaigns, market research, video production, and photo shoot coordination. Developed and maintained multiple social media accounts to engage, entice, and inspire consumers. Founded and directed company brand ambassador internship program to enhance consumer choice, penetrate new target markets, create consumer experiences, and promote positive brand image. Responsible for impacting metrics for user engagement of blog, website, and social media accounts. Responsible for coordinating registration, travel, finances, promotional materials, and booth design for national trade shows Provided energy, creative passion, and organization to support events during trade shows and meetings with buyers. Implemented events to improve customer relationships and increase brand loyalty with buyers and consumers.

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