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Marketing Communication & Event Management Specialist

Dynamic professional with extensive performance in strategic development, sales and account management.  Leads all aspects of large-scale project management with outstanding operations, activation, promotion and participation. Builds common purpose and consensus to forge constructive client relations and team collaboration seamlessly accomplishing complex missions.

Worldwide project and event orchestration demonstrating the resourcefulness and adeptness at integrating into diverse geographic, business and cultural landscapes to successfully delivery and exceed client expectations. 

Large-scale project capabilities in mass participation sport and entertainment domains for audiences ranging in size from 50 to 12,000. 
 
Content strategy development to shape audience messaging and engagement translating into activation, promotion and participation.  

Seamless completion of complex missions by developing common purpose and consensus to forge productive client relations and to build team collaboration and motivational work structures.
 
Sponsorship program development, presentation and negotiation.   Manage stakeholder and sponsor relations, and coordinate activation programmes.  

Validation of performance through progress monitoring, contingency evaluation and results reporting.  Manage multiple timelines, deadlines and demands to ensure successful delivery.  

Venue selection, contracting and logistics coordination to include front and back of house hospitality management, supervision of staffing and function set-up, direction of food and beverage service and supervision of audio-visual management, (sound, lights, staging and projection) and design work.

Directed all marketing and communications for rapidly growing multi-unit retailer with 15 San Francisco Bay Area centers producing over $4 million in annual sales revenues.  Administered a $ 1.5 million annual marketing budget.  Collaborated with chief financial officer to track and evaluate program and campaign expenditures. Contributed to strategic planning for corporate and sales divisions. Principal corporate liaison to advertising and public relations agencies.  Coordinated all outside contractors.  Oversaw development and implementation of all corporate communications.  Planned broadcast and print media advertising.  Designed and developed concepts for point-of-purchase collateral materials and sales and training manuals.  Planned and conducted sales and marketing meetings.

Assistant Director, Marketing

Find out detailed information about Diane Lydon, Marketing Communication & Event Management Specialist in Seattle, WA

Diane Lydon: Marketing Communication & Event Management Specialist in Seattle, WA

Diane Lydon

Freelance Consultant

Watermark Corporation