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Assistant Stylist

OBJECTIVE: 
To obtain an entry level merchandising or buying position in the LA/OC area that will utilize and expand upon my skill set. I am a creative individual with a strong business sense looking to grow in the fashion industry.


• Assist in pulling and planning all looks for editorial, advertisement, product shots, commercials, and 
television on a project to project basis.
• Organize, steam, and hang all merchandise for shoot.
• Responsible for all merchandise during jobs.
• Change models between looks into next outfit (clothing, shoes, jewelry, and other accessories) and keep previous outfit organized and re-tag necessary items
• Watch models during shooting to ensure garments, hair, and accessories are in proper place, and
 jumping in for adjustments when necessary
• Assist stylist during jobs (ie. tape shoes, provide pins or clamps, be aware of all details).
• Pack and return all “borrowed” merchandise as it was given.

• Personally assisted Womens Wear Director by maintaining personal schedule as well as 
photoshoot dates.
• Checked in and organized production samples for design team.
• Maintained and organized clothing for campaign and online photoshoot for Spring/Summer 2015 Autumn/Winter 2015 Men's and Women's collections.
• Assisted in merchandising the Spring/Summer 2015 & Autumn/Winter 2015 Men's and Women's collections by color and category into 3 fall deliveries.
• Conducted online and in-store market research in order to determine desired price range, styling 
direction, and competitors for both the men's and women's Spring/Summer 2015 and Autumn/Winter 2015 collection.

Merchandising & Design Intern

•Buying: Developed relationships/acquired brands at trader shows (ENK Las Vegas, Magic, Project, and Agenda)/forecasted consumer buying patterns to select merchandise. Opened accounts with 10 brands within first 2 shows and selected merchandise for mens/womens SS2014, AW2014, & SS2015.
Styling: Styled all product shot and lifestyle photoshoots to be used for website and blog/social media content.
• Content Development: Used SEM Rush to develop keyword list and wrote keyword specific blog content/changed target weekly-now rank in top 50 on Google search results for 20+ keywords,
Increased blog traffic by 45%. Created graphic content for website/digital marketing using Photoshop.
•B2B/B2C: Developed online/offline marketing campaigns/content to increase customer acquisition and engagement and increase awareness of our brands. WeSc 8 day Instagram campaign lead to 14% follower increase and 6% new customer sales increase.
• B2B: Create and execute collaborative campaigns with our brands via social media
• Trade Shows: Developed relationships and acquired brands (ENK Las Vegas, Magic Trade shows, and Agenda Trade shows)/Forecasted consumer buying patterns to select merchandise
• Strategic Thinking: Developed interactive features for website to inc. consumer interaction and dec. bounce-rate
• GD: created graphics for SM posts, Ad Roll display ads, FB ads, Twitter Ads, website banners
• Market Research: fashion trends, competitor lifestyle value proposition, popular brands, and undiscovered brands

Buying Assistant/ Lifestyle Marketing Coordinator

•Planned, organized, and executed promotional events for clothing companies at local venues/ nightclubs including fashion shows, holiday parties, and launch parties.
•Built transportation website using WIX: implemented relevant keywords through SEM Rush
research. The extensive keyword list I created will be used for long term SEO/SEM plan via blog and website content. (Forecast a 35% increase in keyword rankings over next 6 months)

Event Planning Intern

Wonder Tech. is a tech start-up smartphone app specializing in e-gifting. Internship took place during alpha stage of company.
• Marketing Strategy: Developed/implemented consumer marketing strategies-attained a 17.5 % conversation rate
• Competitive Analysis: Conduct/strategize mvp and future product lineup strategies-research e-gifting target market
• Graphic Design: Designed graphics for social media posts and collateral advertisements

Consumer Marketing Intern

ThreadSence is an online women’s clothing retailer.
• SM: regularly updated SM logistics on excel, posted on SM platforms, conducted market research for blog & SM sites (Facebook, Twitter, Instagram, Pinterest, Tumblr, Chictopia)
• Blogging: wrote weekly blog posts on fashion trends/blogger spotlight “Fits of the Week”
• Google Analytics: Track website traffic and measure conversions and sales

Marketing/Social Media Intern

Find out detailed information about Mollye Friedman, Assistant Stylist in Newport Beach, CA

Mollye Friedman: Assistant Stylist in Newport Beach, CA

Mollye Friedman

Brittany Hart Wardrobe Styling

Shades of Grey Clothing By Micah Cohen

Raeken

Till Dawn Group

Wonder Technologies, Inc.

Ruche, Inc

Chapman University, The George L. Argyros School of Business and Economics