Michael Weida

Michael Weida

Events, Promotions & Experiential Marketing Management Professional; Producer of Fine Entertainment & Events
Currently: Principal at Michael Weida & Associates
Location: Corona CA
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Summary

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Accomplished Events & Promotions Management Professional with track record reflecting ability to implement effective, integrated marketing programs and optimize operations. Achieving performance objectives by maximizing strategic planning abilities. Broad expertise in managing all facets of promotional campaigns and events. Leading cross-functional teams to produce collateral materials to execute targeted marketing programs that consistently exceed expectations. Collaborator and consensus builder. * Entertainment Marketing * Brand Experiences/ Activations * Strategic Planning * Creative Direction * Public Relations * Marketing Communications * Budget/ROI Analysis * Contract Negotiations * Project Management * Visual Merchandising * Celebrity/Artist Appearances * VIP Hospitality * Corporate Travel * Concerts/Live Event Production * Trade Shows * Conferences & Corporate Meetings

Work Experience

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Interests & Groups

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INTERESTS
  • Music
  • Art
  • Food
  • Travel
  • Dutch culture
SPORTS
  • Hockey
  • Rugby
  • Basketball
  • Football
  • Soccer
GROUPS
  • American Marketing Association - I.E. Chapter

Education History

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COMPANIES 14

BRG Sports, Inc.
Backcountry.com
Eddie Bauer
Advanstar Communications
Monster Energy Company
Columbia Sportswear