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Principal

Accomplished Events & Promotions Management Professional with track record reflecting ability to implement effective, integrated marketing programs and optimize operations. Achieving performance objectives by maximizing strategic planning abilities.

Broad expertise in managing all facets of promotional campaigns and events. Leading cross-functional teams to produce collateral materials to execute targeted marketing programs that consistently exceed expectations. Collaborator and consensus builder.


* Entertainment Marketing
* Brand Experiences/ Activations
* Strategic Planning
* Creative Direction
* Public Relations
* Marketing Communications
* Budget/ROI Analysis
* Contract Negotiations
* Project Management
* Visual Merchandising
* Celebrity/Artist Appearances
* VIP Hospitality
* Corporate Travel
* Concerts/Live Event Production
* Trade Shows
* Conferences & Corporate Meetings



Conceptualize, plan, produce and deliver A-level event and campaign assets, creating fully integrated projects with social media, advertising and public relations awareness.

Assist business partners with delivering marketing messages through event and brand experiences.

Coordinate with client marketing staff to insure event activations are consistent with corporate expectations.

Direct events and campaigns based on sales, product marketing and business development requirements. 

Tailor and deliver event assets across various global sales distribution channels.

Develop and execute strategies for Fender experiential marketing with the goal of producing industry defining B2B and B2C events for our global consumer base. Direct the end-to-end delivery of channel operations and projects, ensuring costs are maintained and revenue targets are achieved.

o	Presidents Award for Excellence 2012

Channel Marketing Manager - Events and Entertainment

Developed and managed corporate and consumer event operations, including corporate travel logistics. Created and maintained all event itineraries and production schedules. Managed administrative operations for the Marketing Services Department, which included Advertising, Public Relations, Social Media, and Graphic & Web Design.

•	SAP qualified

Marketing Services Manager - Events

Managed trade show assets, transportation logistics and product inventories. Managed day to day administrative operations for the Domestic Sales and Marketing Departments, specifically regional sales managers in the United States and Canada. Including budget reporting, sample account maintenance, implementation of sales promotions and administrative oversight of the online retailer services portal.

Marketing Administration Coordinator

Internal sales representative providing support for District Sales Mangers throughout the United States and Canada.  In call/out call sales, account maintenance with high degree of customer service. Special projects as assigned.

o	Certified Fender Product Specialist

o	Inside Sales Rep of the Year 2002

Inside Sales Representative

Find out detailed information about Michael Weida, Principal in Corona, CA

Michael Weida: Principal in Corona, CA

Michael Weida

Michael Weida & Associates

Fender Musical Instruments Corp.

Fender Musical Instruments

Fender Musical Instruments

Fender Musical Instruments

Phoenix College