Lifestyle

I have total five years experience in marketing field and project management. My experience includes but not limited to drive visitor traffic on social media and support marketing department to execute the marketing strategy by email, newsletter, social media and event. So, I am able to collect cost information to build the budget for a event, work closely with in-house designers to prepare marketing materials like flyers, posters, and brochures, and manage inventory of all marketing pieces. On other hand, in order to organize event smoothly, I need to coordinate manpower to perform various duties and make sure everything is on the track. I am also able to set the proper timeline for advance promotion of each event and communicate effectively among the internal departments.

Support marketing department in implementing a cross-channel integrated marketing plan including social, email, event, direct marketing and search engine marketing strategies. 
Coordinate social media contests to drive traffic to our multiple social media platforms which resulted in 150%  increase in social peer assets. Develop SEO optimized web content based on keyword research.
Coordinate direct email marketing campaigns for various targets including partnership recruitment, event promotion, and nurturing leads through sales funnels. Implemented email marketing automation with autoresponders.


Marketing Associate

Find out detailed information about Katie Chang,  in pasadena, CA

Katie Chang: in pasadena, CA

Katie Chang

MICHAEL GADDIS, J.D. REALTY GROUP

University of California, San Diego