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Marketing Content Specialist

I am a public relations practitioner. I have experience in a PR agency event planning, doing research and video production; working in-house doing everything including social media management, marketing automation and crisis management; and as a private consultant doing advertising, media relations and research.

Recently, I helped overhaul MarketStar's website, writing upwards of 40,000 words for the website - roughly the equivalent of a novel. I created content detailing MarketStar's solutions; the people, technology, and insights that are a part of those solutions; and downloadable support content that tells a more in-depth story, including case studies and videos (see below).

I also regularly assist with design and video projects, as well as manage internal and social communications.

MarketStar is the industry leader in outsourcing retail, partner and direct sales motions for the world’s leading and emerging companies. Since 1988, MarketStar has engaged consumers, channel partners, and business-to-business buyers to increase sales by deploying field- and inside-sales teams with best-in-class technology and insights. MarketStar is a part of the Omnicom Group Inc. (NYSE: OMC).

I was the point-of-contact between the marketing and recruiting departments. I increased our Facebook and Twitter followings, as well as engagement with those followings. Other regular projects include marketing automation, handling internal communications and managing external communications between potential employees and recruiters. Special projects include event planning, helping to design recruiting brochures to hand out at career fairs and conducting focus groups.

Digital/Social Media Specialist

While an intern at the Jon M. Huntsman School of Business at USU, I wrote and edited stories for publications targeted at internal and external publics. I was part of the team which wrote and edited press releases as well. As this internship turned into a regular position, I managed social media; monitored news outlets for references to the school or its faculty, alumni or investors; was a photojournalist; was a ghostwriter; and helped during crisis management.

Communications Specialist

I was most often charged with monitoring, observing and charting behaviors of and interacting with teenage boys with personality disorders who were overcoming drug and alcohol addiction. Interacting with the patients included interpersonal communication, helping them with daily tasks, and tutoring them in school and music. As lead mentor, I coordinated the efforts of the other mentors on shift. I was also a medical coordinator, in charge of taking inventory of and dispensing the patients’ medications; a vehicle coordinator, in charge of vehicle maintenance, operation and safety; and part of a team of mentors in charge of recreation therapy planning and implementation for the patients. For this job I had to become CPR and PCS certified. I also received my food handler’s permit.

Mentor

While volunteering for a PR agency, I was the account manager for the Sexual Assault and Anti-Violence Information center. I helped do research (including focus groups), event planning, write and produce public service announcements, and design media kits. As account manager, I was also responsible to keep the client informed. I also worked on the Community Abuse Prevention Services Agency account, writing and producing PSA’s. I also worked on the American West Heritage Center account, doing situation and event research, at the end of which I was part of the proposal presentation team.

Account Manager

During my time with the HNC, I was the regular beat reporter for the town of Paradise. I also was a feature story writer, police and court story writer, and photojournalist.

Volunteer Reporter

I proselytized full-time in English and Spanish.

Volunteer Missionary

I worked for Qwest Telecommunications in their disconnect department. I listened to customers' concerns and reasons for wanting to discontinue their services, and helped resolve their concerns and retain them as a customer.

Customer Service Agent

Find out detailed information about Paul Siddoway, Marketing Content Specialist in Washington Terrace, UT

Paul Siddoway: Marketing Content Specialist in Washington Terrace, UT

Paul Siddoway

MarketStar

MarketStar

Jon M. Huntsman School of Business

Catalyst Residential Treatment Center

TrueBlue Communication

Hard News Café

The Church of Jesus Christ of Latter-day Saints

Focus Services

Davis Applied Technology College

Davis High School

Utah State University

Weber State University