I have worked in the energy sector for almost 3.5 years now. I began as a sales agent responsible for selling electricity and natural gas contracts to residential and commercial consumers across the deregulated markets of the US and Canada. After a successful run in that role, I matriculated into a position more in-line with my college degree. Currently, I am the Director of the Oil & Gas Department of a small company that coordinates international trade exhibitions. I am responsible for planning all marketing campaigns and sales strategies in North America for the Allworld Petroleum Events Portfolio. This series of Oil and Gas exhibitions span throughout the Middle East and Asia. Apart from marketing and sales, I am also responsible for each exhibiting company logistically and work to ensure each company, along with their employees, equipment, signage, graphics, furniture and other displays make it through customs and to the venue in time for show opening. Having now worked to coordinate and plan trade shows for 2 years, I can confidently say that I love the industry. While technology advances at a break-neck pace allowing people to teleconference and communicate from all over the world, there is something to be said for the value of the face-to-face interaction. Finding new ways to incorporate new technology, products and architecture into booth design, marketing and ultimately sales is something I am passionate about and would like to apply from the exhibitor's side of the booth vs the organizers perspective.