Lifestyle

Outdoor

•	Executed the marketing strategies and enhanced the assigned categories, contributed 63% from overall company’s turnover with highest margins in the market
•	Initiated market research, analyzed the findings and managed to select the best product mix of office products under the assigned category 
•	Negotiated terms and conditions with vendors and ensured best prices, contributed 55% from the company’s annual GP
•	Managed to run rebate programs with most of the product mother companies and local suppliers and ensured highest returns for the company
•	Achieved marketing funds by getting Brand owners such as HP to sponsor their sections in the catalogue
•	Developed a product training for the sales force, a team of 30 members, , managed to get brand owners as Xerox to provide the training on their catalogued products
•	Established regular purchase requests for products under assigned category, ensured product availability based on forecast
•	Implemented promotional programs like issuing a quarterly promotional booklet that helped gain agreed target of category
•	Communicated product/market information to customers through the website and the printed catalogue

Product Manager

•	Assisted the Sales & Marketing Director in implementing the strategic marketing plan
•	Promoted  the company’s products at schools all over Egypt, analyzed their sales volume and prices
•	Built good relationship with customers, identified customer requirements and ensured customer retention-managed to open a bookstore inside the British Council
•	Developed promotional activities and monitored the costs for all promotional campaigns

Marketing Executive

Find out detailed information about Sara Adel,  in Bothell, WA

Sara Adel: in Bothell, WA

Sara Adel

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ILB

The American University in Cairo

University of Washington