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Brand Manager - New Planet Beer

•	Create and implement national marketing budget and strategy ushering 15% Growth in 2013 (to $2,000,000)
•	Oversee overall brand image, to ensure consistency across all mediums and markets
•	Utilize various media, including social and traditional, to increase awareness to the NPB brand
•	Develop and execute national coupon program to drive 360 degree approach to sales and marketing
•	Design and produce sales support collateral, branded apparel and promotional materials
•	Execute national event programming including; planning, budgeting & managing ambassadors/distributors
•	Work directly with regional sales teams through strong communication and market visits


Marketing Manager

•	Develop and implement the CO marketing plan focusing on local brand development
•	Manage the Colorado marketing and sales efforts to ensure local market growth (20+%)
•	Build and execute the CO market annual budget ($200,000+), including promotions, advertising (online, print & radio) and local sales initiatives, as well a drive grassroots marketing efforts in the endurance sport community
•	Manage the sales and demo team, including scheduling, budgeting and overall execution of CO sampling programs
•	Create and maintain social media programs for the CO and national markets
•	Direct management of sponsorship, events and promotional programs in the CO market
•	Design and implementation of point of sale, merchandise and promotional collateral for the CO and national markets 


Colorado Marketing Manager

•	Identified and developed sponsorship/partnership opportunities for more than 30 events annually 
•	Solicited cash & in-kind sponsorships totaling more than $200,000
•	Created marketing collateral, advertising and promotional opportunities 
•	Developed and executed media and marketing programs to highlight events & sponsors and execute partnership agreements
•	Onsite event management, logistics and coordination for events for 500-2500 attendees


Sponsorship Development Manager

•	Developed of point of sale materials, banners, product posters and select ads
•	Kept all manner of press updated on developments at Avery Brewing Company – both local and national, including appearances on local television and in the NY Times and Men’s Health & Playboy
•	Drove CO beer sales through retail and distribution outlets  - average annual sales growth 28%+
•	Cultivated lasting relationships with on & off premise accounts, including special events, tasting programs and promotions
•	Strong product knowledge of the Avery brand and lead competitors in the beverage industry
•	Event planning and execution (15-1500 people)– product release parties, Anniversary Party and the Boulder Strong Ale Fest, Boulder Sour Fest and specialty beer dinners 
•	Networking lead to create community based relations through fund raising efforts: Humane Society of Boulder Valley, National MS Society, and National Sports Center for the Disabled
•	Designed and produced of promotional materials; glassware

Colorado Sales & Marketing Manager

Find out detailed information about Peter Archer, Brand Manager - New Planet Beer in Boulder, CO

Peter Archer: Brand Manager - New Planet Beer in Boulder, CO

Peter Archer

United States Beverage Company

New Planet Beer

Mix1 Beverage Company

Without Limits Productions

Avery Brewing Company

University of Colorado - Leeds Business School