Peter Archer

Peter Archer

Brand Manager at United States Beverage
Currently: Brand Manager - New Planet Beer at United States Beverage Company
Location: Boulder CO
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Summary

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• Create and implement national marketing budget and strategy ushering 15% Growth in 2013 (to $2,000,000) • Oversee overall brand image, to ensure consistency across all mediums and markets • Utilize various media, including social and traditional, to increase awareness to the NPB brand • Develop and execute national coupon program to drive 360 degree approach to sales and marketing • Design and produce sales support collateral, branded apparel and promotional materials • Execute national event programming including; planning, budgeting & managing ambassadors/distributors • Work directly with regional sales teams through strong communication and market visits

Work Experience

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Interests & Groups

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INTERESTS
  • Brand Consulting
  • Graphic design
  • Event Planning
SPORTS
  • Surfing
  • Triathlon
  • Cycling
  • Snowboarding
  • Soccer
  • Running
GROUPS
  • no groups

Education History

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