Master of Business Administration (M.B.A.)

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Digital Marketing Consultant

Business & Digital Marketing Professional 

Provides digital marketing and social media expertise, while developing, maintaining, and improving all aspects of a digital marketing campaigns. Holds 10+ years of customer service, project management, efficiency creation, process management, sales, and marketing. Continue to remain up-to-date with constantly evolving technologies and social media platforms with education and training. Work closely with clients in order to assess company needs and meet marketing objectives in a measurable way. 

Core Strengths: Social Media Platforms | Advertising Campaigns | Marketing Strategies | Content Management | Idea Creation | Business Development | Sales | Communication Skills | Product Management | SEO | Blogging | Social Media Training | Client Management & Presentation

Technical Skills: Microsoft Office, LinkedIn, Twitter, Facebook, YouTube, Google+, Pinterest, WordPress, Google Analytics, Visible, HootSuite Certified, Compendium, Omniture

•Developed marketing collateral including brochures, flyers and swag materials to help sales staff build a client base for personal trainers.

•Provided sales tactics to increase revenue and deflect common objections, which increased the number of new members.

•Trained fitness professionals to create and use a WordPress website.

•Created and launched social media accounts to amplify brand awareness.

•Consulted professionals seeking to define a personal brand about the best platforms for their goals.

* Create editorial calendars, content, social media post and blog content.

*Utilize social media tools like HootSuite and Buffer to schedule across all social channels.

content creation and social media scheduling. 

Social Media Consultant

Responsible for content discovery and creation, cultivating and growing social media engagement, new platform research, editorial and social calendar creation and management, analytic tracking, social media agency management, reporting and competitor research.

•Increased engagement on all platforms ranging from 25%-63%.

•Increased followers and likes on all platforms ranging from 5%-38%.

•Increased content publishing on blog 43% and views 15%.

•Utilized HootSuite, Compendium, Omniture, social analytic and WordPress.

•Created social media strategies for job seekers, employers, associations, events, trade shows and general health care professionals.

•Integral in creation, content development, set-up and launch of blog move from Compendium to WordPress. Administered migration of blog content from an Oracle platform to WordPress.

Social Media Intern

•Created social media industries best practice manual

•Created and updated internal company social media platforms

•Client keyword research

•Created internal business organization shared folders to organize business and client data 

•Utilized Excel to create and organize client information for all team members in one location

•Created and launched a marketing plan to increase new patient referrals.

•Researched and improved competitor and target market tracking and developed competitor monitoring.

•Developed and implemented a media book and ROI model for targeted customer base and advertising campaigns to attract new target markets.

•Managed and improved all digital media platforms including Facebook, YouTube, LinkedIn and WordPress.

•Trained all 12 owners and three staff members on brand image, blogging and social platforms, increasing online usage by owners.

•Increased Google ranking from third page to first page in major keyword searches using on-page and off-page SEO practices.

•Improved website usability and added feature for visitors to link anywhere in the site with two clicks, while also improving keyword usage and density.

Marketing Consultant

•Responsible for helping students complete all aspects of the financial aid process.  

•Walked students step-by-step in the FAFSA, MPN, and all school required forms.  

•Created and prepared a confirmed award letter dialer for calls to the correct students each day.

•Worked daily on a PRT dialer report to ensure proper contact to the correct students.

•Maintained a high level of customer service and matrix standards. 

•Researched and resolved rejection issues in financial aid to ensure timely disbursement of aid. 

•Ensured students understood not only all the options for financial aid; but the responsibilities of their loans when they finish or left school.

Financial Aid Advisor

•Educated students and families about grants, scholarships, credit, debt management and all aspects of loans.

•Exceeded all customer service matrices including after call, email response and workflow task by multi-tasking and creating new efficient ways to complete each responsibility. 

•Created and improved customer search process using Google searches, Facebook, LinkedIn and other Internet sources to find customers, achieving decreased levels of delinquency; increased ‘current’ specialty group account status from 20% to 60% while assisting in the creation of delinquency processes.

•Acted as project lead on creation of a system for uninsured, ECASLA and Green Mountain borrowers to increase collection, saving over two million dollars while increasing contacts on accounts to resolve delinquency.  

•Trained and mentored new staff members in individual, small group and large groups about new process related to ECASLA, uninsured loans and default prevention.

Counselor 1 to Senior Loan Counselor

•Launched and improved market research for all fitness facilities in a ten-mile radius.

•Conducted market research of all large employers in the radius, including flyer creation and distribution to local businesses.

•Created and launched employer-specific specials to drive new membership.

•Created seasonal specials to increase membership during summer off-season, resulting in an increase of $2,000 a month in recurring membership revenue.

•Created personal training specials to increase personal training sales.

•Designed and launched a new website with an integrated Google Calendar for classes and simplified ease-of-use. Launched and managed social platforms offering discounts on membership.

Marketing/Front Desk

•Researched behind-the-scenes logistics for exhibits, events and presentations throughout the state to encourage career exploration, college aspiration, planning and financial literacy.

•Created and managed spreadsheets to track expenses for presentations. 

•Tracked evaluations from College Pathways for registration numbers and workshop session.

•Prepared materials for and tracked participation at campus-based entrance and exit counseling sessions for borrowers.

•Assisted with College Pathways events including pre-event preparation, event setup on-site and working with a small team tasked with contacting 700 registrants about an event postponement.

•Participated in and contributed to on-the-fly problem resolution discussions.

Marketing Internship

Responsible for checking in patients for labs, x-rays, surgeries, procedures, doctor’s appointments, and walk in care both in person and as part of the pre-registration process. Promoted to Rep III in 2000.

•Helped create pre-registration department, as one of the original members of phone pre-registration department. Completed coding (lab work, entering labs into the systems).

•Trained staff on necessary steps for completing pre-registration for Fanny Allen.

•Established pre-registration for doctor’s appointments and surgeries for the Fanny Allen campus call center.

Senior Registration Representative

Find out detailed information about Nicole Bent, MBA, Digital Marketing Consultant in Littleton, CO

Nicole Bent, MBA: Digital Marketing Consultant in Littleton, CO

Nicole Bent, MBA

Self Employed

HEALTHeCAREERS Network

HEALTHeCAREERS Network

iweSocial

PT360

Jones International University

Vermont Student Assistance Corporation (VSAC)

The Fitness Center Downtown

VSAC

Fletcher Allen

Champlain College

Community College of Vermont

Southern New Hampshire University

Southern New Hampshire University

Southern New Hampshire University

Southern New Hampshire University