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Director of Marketing and Product Development

Highly driven and performance-focused leader with 10+ years of senior level marketing and product development experience within mid to large sized companies. Proven track record of increasing sales and growing market share through innovate and forward-thinking strategies developed to enhance brand recognition, improve business performance and fuel product innovation.

•	Implement comprehensive marketing, communications and branding strategies that improve efficiency, accelerate sales growth and increase brand awareness.

•	Provide leadership and hands on management of all marketing, advertising, design, media relations, electronic/print communications, POP and trade show display development, packaging designs, publications and digital marketing including: email blasts, SEO and social media.

•	Develop short and long term overall marketing strategies to increase our companies market share in each of our core product categories.

•	Maintain a keen understanding of industry trends and create strategies to enhance or develop new and innovative products to meet these trends.

•	Gather and analyze market research information through various methods and determine the best strategy to implement the results to strengthen the product line.

•	Evaluate demand for new and innovative products and manage the development and launch of each new product. 

•	Profit 

•	Managed all marketing, advertising, design, media relations, electronic/print communications, POP and trade show display development, publications and digital marketing, including email blasts and social media.

•	Directed development of all aspects of each mobile marketing campaign.

•	Provided leadership and direction to the marketing and business development team.

•	Supervised brand management, external consultants, and marketing budgets.

•	Evaluated and determined the best strategies for new marketing and outreach opportunities, allowing us to pin point what our customers were looking for and develop a marketing campaign that catered to their needs.

•	Managed the design and fabrication of each event trailer and/or marketing display all the way through completion.

•	Directed the operational support for each event.

VP marketing

•	Designed event marketing campaigns for several Fortune 500 Companies.

•	Brainstormed with clients to create an interactive custom promotional experience.

•	Conceptualized, designed and produced all aspects of each mobile marketing campaign.

•	Worked hands on with management team to oversee the fabrication of each event display. 

•	Supervised the production of signage, literature and promotional items for each campaign.

•	Directed the workflow in the graphics department.

•	Managed the operation, maintenance and workflow of all large format printers.

Creative Marketing Manager

Find out detailed information about Derrick Johnson, Director of Marketing and Product Development in Corona, CA

Derrick Johnson: Director of Marketing and Product Development in Corona, CA

Derrick Johnson: Director of Marketing and Product Development in Corona, CA

Derrick Johnson

Coronado Stone Company

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National Tour

University of La Verne