Lifestyle

Outdoor

Volunteering

Cooking

Traveling

Sports

Spending time outdoors

With experience leading teams, developing pilot programs, and improving existing processes, as well as supporting customers and volunteers and envisioning and implementing a variety of marketing campaigns, JoAnne is in pursuit of a career in a fitness, health/wellness, technology, outdoor retail, or food-related industry. 
 
Pairing her love for logistics and organization with building relationships, she is looking for an engagement marketing or project management role in a company whose mission resonates with her. Her interests lie in online, email, event, and product marketing in either the B2B or B2C spheres.

Outside the office, JoAnne is a multi-sport athlete, avid hiker and backpacker, traveler, and home cook. She is continually on the search for a new recipe, hidden corner of forested wilderness, and ways to serve in her local community.

Established and implemented marketing and content plan for internal communications of the 'Daily Digital' to raise Digital IQ firm wide. 

Designed digital experience resume for use in internal business development efforts

Conducted market research to identify key digital vendors

Digital Intern

Direct Marketing, Lead Generation, Reservations, Social Media platform upkeep and post creation (Facebook, Twitter, Google+, Instagram), Multimedia Coordination, Content Marketing, Customer Service & Communication, Writing & Editing (newsletter articles, trip planning sheets, trip itineraries)

Led and designed social media strategy to complement marketing and public relations goals and objectives; grew Facebook page fan base 283% in 2.5 years, wrote and compiled content for daily posts, utilized HootSuite, aimed to encourage fan engagement and establish brand image within adventure travel industry

Contributed long copy content for monthly email newsletter campaigns with an open rate 8% higher than industry average, well-acquainted with MailChimp

Managed individual customer experience from time of booking to departure via phone and email correspondence (~500 bookings/season) 

Played central role in shaping sales and marketing strategy and public relations goals and objectives; a par

Reservations Department & Social Media Manager

Founded and set vision for Women’s Spring Conference; facilitated and led strategy meetings, recruited speakers, developed marketing plan for enrollment and registration, managed day-of logistics for students from Colorado State University 

Led student ambassador team weekly events & meetings, small group study sessions, and mentored individual college students 

Developed week-long service trip itinerary, served as head leader for team of 15

Designed PowerPoint slides and bulletins, authored content for monthly newsletter article, filmed and edited video footage

University Ministries Intern

Served as consultant for recipes, cooking questions, and product inquiry

Wrote training manual and best practices for front end team

Trained incoming employees

Front End Cashier & Employee Trainer

Managed guide staff; created weekly schedule for hired guides, assigned trips, conducted evaluation and feedback meetings

Wrote and compiled documents for an operations and logistics manual detailing instructions for guides to run trips, included time tables, checklists, legal documents, and tour descriptions, as well as cultural presentation ideas 

Designed fully-detailed itineraries; guided ½ day and one-day biking and kayaking trips

Placed equipment orders with wholesaler; organized inventory warehouse

Coeur d'Alene Activities Operations Manager

Contacted local organizations, communicated in French to set up student community service projects 

Designed community service program, coordinated logistical components of projects (train schedules, transportation, training, communication)

Enlisted peers to volunteer with frequent announcements at class meetings 

Wrote grant proposal singlehandedly and received $600 for Spring Break project 

Attended planned events, wrote end-of-semester reports, maintained a blog page, spoke for Pepperdine University's Board of Regents

Student Service Coordinator

Find out detailed information about JoAnne Baldwin,  in Seattle, WA

JoAnne Baldwin: in Seattle, WA

JoAnne Baldwin

Point B

ExperiencePlus! Bicycle Tours

First Presbyterian Church

Pilgrim's Natural Foods Market

ROW Adventures

Lilly Grant Endowment Fund

Pepperdine University

UCLA