Study Abroad, International Business Studies

Lifestyle

Outdoor

Skate

Writing

Running

Reading

Hiking

Branding

Marketing

Traveling.

Paddle boarding

Street wear culture

The intersection of street wear and sports/street wear and music

Viral marketing

Contributor | Los Angeles

360°: Writing | Brand Consulting |  Integrated Marketing | Public Relations | Event Production

www.hypebeast.com

Research, pitch, interview, and write articles or editorial pieces pertaining to the streetwear culture and niche-luxury lifestyle demographic. Create new editorial concepts, copy-edit,  fact-find, and implement AP style guidelines in a deadline sensitive environment. 

Redefined creative direction, produced photo shoots and seasonal look book publication. Strategized a social media campaign, moving a non-existent virtual presence upwards to a weekly reach of 245,000 unique visitors on Facebook and a running count of 4,000 likes. Expanded brand presence by acquiring sponsorships and coordinating events, also by managing all primary planning and execution for yearly Tradeshows. 

Marketing Manager | Creative Consultant

Organized and conducted all property tours, relaying knowledge of this 40 million dollar estate in conjunction with each clients logistical and creative needs for their event. Coordinated execution of all events on-site, acting as a liaison between property and the client. Leveraged key industry relationships to co-produce an exclusive music and fine-dining networking series to increase exposure to the property.   

Client Relations | Events Manager

Executed press release production while coordinating with client media liaisons, implemented budgets, facilitated communication with vendors and venues, and acquired sponsorships for events. Collaborated with a team of five people to manage the event itinerary and on-site staff for clients. 

Public Relations | Special Events Associate

Boutique store focused on street wear and skate brands. Managed all branding and community engagement experiences through pop-up shop collaborations, monthly art show installments, and by maintaining online presence through social media. 

Public Relations | Online Marketing Coordinator

Intern

Find out detailed information about Candice Che, Contributor | Los Angeles in Mukilteo, WA

Candice Che: Contributor | Los Angeles in Mukilteo, WA

Candice Che

Hypebeast

Mono B Clothing

Hummingbird Nest Ranch

Pearl Events Global Inc.

Black Market LA

Fanscape

TOKYOPOP

Kelton Research

Kamiak High School

University of California, Los Angeles

Yonsei University