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Casting Associate & On Site Coordinator

Audience casting and on site coordination for various award shows and nationally syndicated TV programs.

Say What Karaoke- NYC, NY  2003
TRL- NYC, NY	2003
MTV VMA's- NYC, Los Angeles, CA	2003, 2007
MTV Movie Awards- Los Angeles, CA	2008,2009,2010 & 2011
Spike TV Scream Awards- Los Angeles, CA 2008, 2009, 2010
Spike TV Video Game Awards- Los Angeles, CA	2009
Los Primos MTV Latin VMA's- Los Angeles, CA	2009
Spike TV Guys Choice- Los Angeles, CA	2009, 2010
Christina Aguilera, VH1 Behind The Music- Los Angeles, CA	2010
Logo Awards- Los Angeles, CA	2010
Do Something Awards- Los Angeles, CA  2010, 2011
People's Choice Awards- Los Angeles, CA  2010, 2011, 2012, 2013, 2014
Nickelodeon Kids Choice Awards- Los Angeles, CA  2012
MTV Covergirl Block Party- Los Angeles, CA 2014

A Luxury Footwear Brand

Marketing/PR:
Obtain product placement in magazines, on nationally syndicated TV shows while gaining exposure through multiple online outlets and creating a loyal customer following in the USA
Pantofola d’Oro, as seen on: The Voice, Celebrity Apprentice, RHOC, AMA's, MTV Movie Awards, Kids Choice, and celebrities including: Tosh.O, Snoop Dog, Gretchen Rossi, Brande Roderick, Jenny Mcarthy, Adam Levine, Kelly Clarkson, Karmin, David Hasslehoff, Jeff Garcia, Adam Levine, Jeremy Roenick, Piers Morgan, Ryan Braun, Tommy Hilfiger and more. 
Design and source marketing materials: look books, catalogs, flyers, billboards, media packets,         t-shirts, hats, POP pieces, and invitations
Develop and manage all email marketing campaigns
Write copy for newsletters, press releases, advertisements, marketing materials & website
Develop & maintain company’s presence on social media platforms 
Coordinate logistics for all trade shows attended
Manage & oversee staff, insuran

Marketing Director, Sales & Operations Manager

You’re Kind of a BIG Deal Productions: Live Events Marketing, Casting & Consulting 

Clients included: Coastal Concierge, Shamir Lenses, Heather Smith Productions, Zipper Promotions, UCG Marketing, DD Studio, Bunim/Murray Productions, Ish Productions, MTV Productions, Gotham Casting, Pantofola d’Oro, David Tutera’s, My Fair Wedding, Adam Carolla’s, Mangria, Comic Con events
Planned, coordinated and executed, special events from an idea to completion
Supported onsite execution and management of key events, including event set-up and breakdown
Lead multi faceted teams in the development of creative event design process
Managed events to ensure that vendors comply with the terms of the event contract
Staffed nationwide promotional ambassadors for live marketing events
Casted nationwide for reality TV, print and commercials
Casted seat fillers and key roles for major network award shows 
Coordinated key seat filler positions during live award shows
Negotiated celebrity contracts for public

Owner

Full Service Advertising & Creative Agency

My clients included: Sony Electronics, MetLife, and Campbell’s Soup
Responsible for hiring brand ambassadors, organizing and managing marketing campaigns, mobile tours and in-store assisted selling programs on a national level
Oversaw recruiting process by hiring an internal team to assist in creating external postings, interview candidates, conduct reference and run background checks
Developed training manuals 
Arranged corporate seminars, training workshops and regional meetings
Ensured staff was adhering to policies, procedures, and structure from HQ & onsite
Managed security & general upkeep of the vehicles touring throughout the USA
Acquired and maintained city permits for large events
Created and managed our internal national secret shopper program
Reviewed weekly event reports received from field then presented relevant results to the client though presentation decks
Handled administrative and accounting tasks including: invoices, expe

National Program Manager

John Garabedian's, Open House Party. Top 40 nationally syndicated, weekly radio show. 
Phone call screener & studio assistant

Open House Party is a huge national event. It's broadcast every Saturday and Sunday night on Pop music FM stations across North America. It is totally listener interactive, with all music played from listener requests and is beamed live via satellite from the homes of host John Garabedian (Saturday) and Kannon (Sunday).

http://www.openhouseparty.com/

Radio Studio Assistant

Find out detailed information about Layne Armstrong, Casting Associate & On Site Coordinator in Encinitas, CA

Layne Armstrong: Casting Associate & On Site Coordinator in Encinitas, CA

Layne Armstrong

Gotham Casting & MTV Netwoks

Pantofola d'Oro

YKBD

Alternative & Innovative Marketing (AIM, LLC)

Radio Craft- Open House Party

AI New England