I'm an entrepreneur, communicator and creative problem solver with a passion for engaging people into action. I’ve got a strong background in advertising, branding and public relations, and with nearly 20 years of experience, I have a proven record of leadership and success. I co-founded Art of Board, a lifestyle and design brand that creates tile surfacing from recycled skateboards. I also co-created the first-ever international skateboard recycling movement, I Ride I Recycle. My strength is versatility. As a journalist, I've written for newspapers and magazines. As a PR account manager, I've put clients in those newspapers and magazines. As an accomplished copywriter, I've made personal connections with audiences through print advertising, radio and TV, package design, websites and trade show exhibits. Some of the largest companies and organizations in the world have relied on me to develop their brand, including: American Eagle Outfitters, Giant Eagle Inc./Market District, UPMC Health System, Vocelli Pizza, PPG Industries, Fidelity Bank, University of Pittsburgh, the Heart Failure Society of America, the Federal Emergency Management Agency (FEMA), The Art Institutes/EDMC, Tippmann Sports and many more. SPECIALTIES: Copywriting, public relations, social media, product naming, relationship building, networking, brand development, account management, vast knowledge of action sports, retail, fashion and healthcare industries.
Interests & GroupsEdit
- Skate and surf culture
- lifestyle and fashion
- health and fitness
- interior design
- Advisory Board member for the Poseiden Foundation
- a non-profit organization that helps kids achieve their dreams through skateboarding.