Master of Business Administration (M.B.A.)

Lifestyle

As a Marketing and Sales Specialist, I am determined to showcase my knowledge and work experience, and excel in it.I believe in the value of an education, and I have reached great lengths to expand my knowledge. I currently hold three degrees in higher education, and more recently I obtained my MBA. 

Specialties: I turned trade accounts into positive cash flow, developed external and internal marketing tools, conducted market research, and created annual business plans. I also specialize in event planning, e-marketing, B2B and B2C sales.

- Orchestrate 2014 Holiday program; research trends, develop concepts for new items, construct catalog, present items to food, drug and mass merchandise retailers, obtain store commitments, and analyze holiday sell-thru
- Manage and supervise quarterly promotional items for quarterly cosmetic cycles to food, drug and mass merchandise retailers
Identify product improvements and new products by remaining current on beauty industry trends, marketing activities, competitors, and market data
- Present competitive reports by analyzing and summarizing competitor information; locating trends, recommend changes in marketing product, service, and sales policy
- Manage advertising campaigns by contracting trade publications and adjusting message and media
- Execute and manage the development of marketing material, press releases, new product development and new product launches

Associate Marketing Manager

- Surpassed company benchmark rate of commitment by 50% in fiscal year 2014
- Achieved 90% of new student enrollment in fiscal year 2013
- Participated in outreach activities such as open houses, regional presentations and career fairs, which resulted in 50% of students enrolling at Argosy University
- Strategized innovative ways to maintain and increase student enrollment and retention
- Partook in planning and implementing marketing initiatives through market research for radio and television

Assistant Director of Admissions

- Participated as the liaison for managing the new student admissions process by conducting interviews with candidates and their families 
- Tailored DeVry University’s undergraduate programs and curriculum to the educational needs of the student
- Managed and ensured the progress of  active students, which resulted in 99.9% student persistence 
- Developed daily/weekly reports to meet and exceed company goals and objectives
- Generated new inquiries at local high schools resulting in 75% of students enrolling at DeVry University

Associate Educational Advisor

Responsible for all aspects of marketing and sales of Cal State San Bernardino's Coyote Radio and Coyote TV. I incorporated the tools necessary for marketing both Cal State San Bernardino's Coyote Radio and Coyote TV to both on-campus and off-campus communities. I was also responsible for obtaining business clientele for on-air commercials of Coyote Radio and Coyote Television. I identified and contacted potential sales clients, and produced immediate sales results. I also created various selling tools that have proven to facilitate the sales force.

Director of Marketing, Sales, and Trade

Create community awarness by attending community events, recordings, and conducting interviews

Marketing Assistant

Reporter for various progams and commercials, assited in Marketing Events, wrote scripts, and translated material from English to Spanish

TV Host/Journalist

Marketed various entities of the company and services to target audiences, created integrated marketing campaigns, assisted programmers in creation of visually appealing programming, and helped organize and produce promotional events

Marketing/Promotions Assistant

Developed promotional events for KCAL FM,researched potential advertisers, conducted market analysis, and assisted in servicing clients for the Marketing department

Account Executive Assistant

Find out detailed information about Diana Rodriguez,  in Rancho Cucamonga, CA

Diana Rodriguez: in Rancho Cucamonga, CA

Diana Rodriguez

Beauty 21 Cosmetics, Inc.

Argosy University, Inland Empire

DeVry University

California State University of San Bernardino

KFON Channel 3

Uniendo Latinos Media Group

LATV

96.7 KCAL ROCKS

Argosy University-Inland Empire

California State University-San Bernardino

Crafton Hills College

Hochschule Fulda University of Applied Science