ADAPTIVE MARKETING and BRAND PROFESSIONAL
a-dapt-tiv/: adaptive - adaptation
1. 'adaptation' is ESSENTIAL for evolution (progression) to occur in all Brand Lifecycles.
2. 'adaptive' : Term used to describe competitive athletes with amputation(s).
I am "adaptive" both literally and figuratively. I've always possessed the ability to rapidly adapt to any circumstance and/or audience in my career, and as an amputee, I am termed an "adaptive athlete" in regards to Action Sports competition. I currently compete in adaptive motocross and begin adaptive surf competition this summer (2017).
B2 Action Sports was created out of necessity to combat cancer recurrence and "adapt" to life as an amputee. Now officially cured of cancer (10 years cancer free and Oncologist recognized), I am more excited than ever to find a new home in the Action Sports Industry.