Outdoor

And kayaking

-hiking all 4

000 footers in nh (currently at 23 completed

9 in winter!)
-backcountry/sidecountry and resort skier with over 50 days annually
-alpine touring with 10-15 days touring in nh & maine
-avid snowshoer
-summer sports include running

Director. Marketing & Analytics

I have always wanted the opportunity to merge my passion for the outdoors with my professional career as a strategic developer and director of marketing operations.

•Executive level director of business & marketing strategy for five location, seven brand automotive motor group
•Leader of development and execution of marketing plans for all brands with budget above $750k
•Creative director for all traditional media, including television, print, radio
•Digital content director for all company owned websites, including SEO + PPC activities
•Direct oversight of all analytics reporting and tools.  Responsible for measurement and reporting of all marketing activities to management team
•Change agent for development of new business processes, including KPI measurement and ROI analysis
•Creator of Internet “Customer Experience Team”. Hiring manager for department members


•Director level manager responsible for  marketing strategy and strategic sourcing for 57 retail locations and 23 sales representatives throughout Midwest, Mid-Atlantic, and New England
•East zone leader for internal & external promotions team. Responsible for development of customized marketing campaigns and reporting for six separate product categories 
•Direct purchaser & creative developer of content for all media, including radio, print, television, including management of co-op advertising budgets in excess of $240k annually
•Marketing agent for Google Ad words,  Google Base,  Google Checkout, Yahoo search, sortprice.com, industry banner advertising and Amazon marketplace, 
•Marketing and sales manager for power tools segment of business, including strategy, branding,  budgeting, and financials for $5 million regional “micro” business segment
•Direct oversight of internal business systems for strategic analysis to measure performance of marketing and selling strategies (DIVE

Zone Manager Strategic Sourcing

•Marketing director focused on tourism promotion for regional association of State of Maine 
•Site administrator & coordinator for six regional chambers of commerce for online content and marketing on www.southernmainecoast.org  & www.visitmaine.com 
•Grant writer for funding from Maine Tourism Marketing Partnership Program
•Member Downeaster Marketing committee
•Managed all trade show participation including marketing promotion for seven events from Washington DC to Maine


Program Director

Find out detailed information about William Haynes, Director. Marketing & Analytics in Standish, ME

William Haynes: Director. Marketing & Analytics in Standish, ME

William Haynes

Goodwin Motor Group

Matheson

Southern Maine Coast Tourism

Curry College

Suffolk University