Brands today are more important than ever. With globalization, goods can now be manufactured at lower prices more than at any point in history. This can have a brand changing effect if not managed well. Top of the specialty market one day, commodity the next. However, how a brand leverages their brands equity verse the pull of the market is critical. It takes the right person, with a diverse background and keen insight to drawl this out of the brand they are leading. This is what I love to do. As a veteran of the Outdoor Industry I’ve seen it from all angles. I am comfortable on both sides of the buying/selling table as well as attune to working for/with business large and small. My professional experiences haven't just been sheltered in the Outdoor Industry alone. In several positions I’ve bridged numerous distribution channels ranging from Outdoor, Workwear, Farm and Ranch and Hunting/Fishing. It’s the appreciation of the similarities and not getting caught up on the differences that gets you to see where the potential is and the greatest chances for success.