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I am in transition seeking new opportunities, with extensive experience leading major projects for traditional and non-traditional sales in the entertainment industry.  A strong problem solver, who excels at working with others within the department and with cross-functional teams, globally.  Motivated, results oriented leader who works well within teams or independently.  Highly developed analytical, communication and computer skills.  An accomplished project manager with a strong record of achievement exceeding expectations.

Expertise includes:
•	Physical and Digital Sales Administration	•	New Product Releases 
•	Sales policies, Pricing, Discounts	        
•	Customer Communications
•	Operations	                                                •	Marketing
•	Co-operative Advertising	                        •	Direct to Consumer Sales 
•	Sales Analysis	                                        •	Team Leader
•	Budget, Financial Management, Contracts

(EMI Music North America – Capitol Records acquired by Universal Music in November 2012)
Led a department, of up to twelve people, which included Sales, Retail Marketing, Trade Marketing, Co-operative Advertising and Digital Sales.
•	Directed the integration of EMI’s global digital and physical sales support, and co-op advertising into Universal Music Group; performed extensive FCC analysis and reporting related to the acquisition.
•	Developed and implemented new business initiative improvements to bring all departments together to improve efficiency and productivity:
o	Created Direct to Consumer (MerchDirect acquisition) and Non-traditional business models and processes, i.e. Sky Mall sales.
o	Developed EMI’s digital sales system and processes – digital sales were 50% of total sales – and integrated transaction based digital sales into JD Edwards system.
o	Trained on SAP for digital sales processing.
o	On-boarded Distributed Labels including Welk Music Group and Caroline Distribution

Sr. Director, Sales Analysis, Planning & Support

(EMI Music North America – Capitol Records)
Led and developed all aspects of the Sales Operations Department including retail marketing, co-op advertising, home office sales, pricing and credit issues.
•	Led team of seven people managing home office sales during major company restructure.
•	Handled pricing and worked closely with the Credit department to resolve issues.
•	Served as point person for all distributed label needs including acquisition of distribution rights for 3rd party labels.

Director, Sales & Advertising Administration

(EMI Music North America – Capitol Records)
Served as business owner for a variety of projects that intersected with all departments.
•	Identified and addressed the needs of the field staff and labels.
•	Managed all discount activities.

Manager, Sales Administration

Coordinated projects and established priorities, timelines and deadlines.
•	Administered discount and sales programs for catalog and new releases.
•	Created New Release Book on a bi-weekly basis.
•	Maintained and distributed weekly sales information to the field staff and retail customers.
•	Maintained the NARM Bulletin Board.
•	Wrote and distributed customer communications in regards to price changes and deletes.
•	Label Champion – point person for communication with independent label.

Sr. Coordinator, Field Sales & Marketing

•	Conducted departmental administrative duties (typing, filing, faxing, answered phones).
•	Coordinated and scheduled meetings and interviews, including travel arrangements.
•	Verified, tracked and coded invoices.
•	Performed budget reconciliation.
•	Consolidated and organized monthly status reports.

Administrative Assistant to VP, Information Technology

•	Assisted the President/Owner of the company in daily activities.
•	Coordinated movie screenings and meetings between producers and buyers of made for television films.
•	Arranged movie screeners and flyers to be sent to prospective clients.
•	Made travel arrangements for the president.
•	Supported other employees in miscellaneous projects (contracts, etc.).

Executive Coordinator

•	Helped research special projects.
•	Created a variety of spreadsheets.
•	Scheduled and organized miscellaneous meetings.
•	Organized and relayed incoming information including schedule, phone logs, attendance and vacation requests for five departments.

Assistant to Sr. Vice President, Marketing

•	Updated contract summary document and marketing restrictions document.
•	Created a variety of agreements, followed through the execution of the documents.
•	Copyrighted all album and video releases.
•	Completed miscellaneous research projects and other general office duties.

Business Affairs Coordinator

•	Communicated and coordinated information between home office, branches, labels and customers.
•	Helped compile information for and created New Release Books and ASCII files for customers.
•	Compiled and created special deals, solicitation sheets and computer files for the branches.
•	Ran sales reports (SAS, Genesis, Soundscan and SINS).
•	Conducted project oriented research, answered telephones, wrote memos and ordered product for three National Sales Directors.
•	Aided and directed in product inquiries.

Sales Assistant/National Sales Coordinator

Find out detailed information about Donna Yofan,  in Simi Valley, CA

Donna Yofan: in Simi Valley, CA

Donna Yofan

Universal Music Group

EMI Music

EMI Music

EMI Music

EMI Music

New City Releasing

Virgin Records

Virgin Records

CEMA Distribution

California State University-Northridge