Lifestyle

Outdoor

Marketing & Communications Consultant

• Designed annual reports to engage donors and prospective clients • Produced websites for small businesses
• Wrote and researched nonprofit donor communications
• Advised on marketing strategies for small businesses
• Created nonprofit marketing plans and strategic materials

• Wrote copy for targeted daily emails and direct mail pieces promoting events
• Produced and managed marketing budgets and created multichannel marketing plans
• Measured marketing efforts with Google Analytics, email statistics and sales briefings
• Coordinated direct mail pieces, advertising materials and onsite marketing products
• Planned communications to current and prospective customers
• Interviewed clients for testimonials and quotes for press releases and promotional materials • Created and compiled participant surveys for all events
• Managed freelance design staff
• Created stylebook and company-wide social media manual
• Worked with accounting to create improved system to track marketing costs

Marketing and Communications Manager

• Created consumer-facing websites and managed the redesign of basicbooks.com
• Cultivated reading communities through online outreach and research
• Scheduled tweets, Facebook posts, online giveaways and other social-media engagements 
• Created e-postcards, printed postcards, book flyers, sell sheets and e-newsletters
• Wrote content for infographics and approved final designs
• Acted as Project Manager for seasonal catalog, sales presentations and online “social listening” 
• Assembled presentations and decks for sales meetings
• Coordinated advertising opportunities, purchased advertising space and tracked results
• Drafted advertising copy and approved final advertising designs
• Advised authors on website design, build and basic functionality

Marketing Coordinator

• Wrote and edited publicity materials, including press releases and pitch letters
• Created media contact lists for journalists, reviewers and news producers
• Oversaw interns, including hiring, project management, training and daily oversight 
• Booked and managed author travel, tour schedules and events
• Scheduled media interviews for authors

Publicity Assistant

• Redesigned and edited the Center’s primary outreach publication (a 40-page annual report) • Created suite of outreach templates incorporating strong branding and clear design for staff use 
• Designed flyers, posters and other marketing materials for the Center’s outreach efforts
• Managed work schedules for six staff librarians and coordinated volunteers for outreach
• Created content for special projects and publications with scholars and journalists

Communications Assistant

• Created clear, ongoing strategic communications that established credibility to international and domestic audiences during a takeover
• Wrote, edited and distributed daily electronic and print communications
• Conducted training workshops for software, layout and design
• Designed themes, features and article concepts for newsletters, magazines and corporate intranet 
• Revised and edited staff articles at all stages, from draft through publication
• Improved layout design and time to press by three days for a monthly (24-40 page) print magazine

Senior-Level Writer

I worked as a KG-2 teacher in Cairo for a year, teaching children the basics of reading, writing, science and math. 

•  Taught Egyptian students basics of English grammar, reading, writing, math and science
•  Co-chaired the journalism after-school program
•  Advised parents on child development and English-acquisition skills
•  Developed math, English and science curricula

KG-2 Teacher

Find out detailed information about Melissa Runstrom, Marketing & Communications Consultant in Portland, ME

Melissa Runstrom: Marketing & Communications Consultant in Portland, ME

Melissa Runstrom

Freelance/Self Employed

FirstSource Events

Basic Books/Perseus Books Group

Basic Books/Perseus Books Group

New York University

Franchise World Headquarters (SUBWAY)

New Generations International School

New York University

University of Michigan