Mike Wilson

Mike Wilson

Brand Manager; Sports Marketing Director
Location: Salt Lake City UT
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Summary

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Hands-on Senior Marketing Leader desiring a leadership role to make a big impact for a Sporting Goods or Outdoor Product company. Extensive experience in both Brand Management and Sports Marketing from multi-nationals to startups.

QUALIFICATIONS:
• Brand Positioning • Leadership/Team Management
• Complex Project Management • Complex Budget Forecast & Tracking
• Strategic Business Planning • Communication/Presentation Skills
• Product Marketing • Sports Marketing
• Advertising & Promotions • Market Research and Analysis
• New Product Launches • P & L Management

ACHIEVEMENTS:
Positioning to Win.
Re-imaged a custom bicycle brand (founded in ’76) with new product introductions, new retail concept store, new web and social media. These introductions created a 25% bump in annual sales and the brand was recognized with “Best New Product” Velo News accolades at their reference industry trade show.

Brand Integration and Transformation.
Americas Brand Manager for Mavic and Suunto; two brands in the Amer Sports portfolio, which had been suffering from lackluster sales & product innovations. Completed the process of integrating the Mavic brand into the Ogden facility (closing the Massachusetts center) and engaging the Amer Portfolio Marketing team to begin the transformation of both brands from sleepers to screamers (following the strong glide path for success of Salomon and Arc’teryx).

Guerilla Marketing.
Created a hardcore sub-brand for Salomon Sports, which allowed the company to enter a market space previously unavailable because of their big company footprint. Added 1 million € to their specific category sales after launching.

Broadcast TV.
Worked repeatedly with ESPN as a competition director for the X-Games; helping to facilitate athlete and event management especially in Asia and Latin American expansion.

Mega Events.
Authenticity (Special Service Course) since 1973. Carried the responsibility of developing an annual cycling calendar from professional to Gran Fondo and IBD/LBS events highlight key partners. As the American contingent of the Mavic yellow race soldiers since in Le Tour de France since 1973, it was my responsibility to recruit, execute and “socially broadcast” all types of quality cycling events.

Startup.
Co-Founder and Global Brand Director behind a protective gear company that reached 5 million USD in 5 years. The fusion technology stories inside the products lead an industry trend to sell on more than weight or aesthetics.

Data Science.
Beginning with the SRM and continuing into Suunto, I began a deeper relationship with not just sports marketing – but sports marketing for the modern era – with Data Capture devices and capture/relive/share as a deeper them in sports marketing thanks to working with launching devices such as the SRM Power Control 8 and the Suunto Traverse & Ambit Vertical.

Work Experience

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Interests & Groups

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INTERESTS
  • Ultra Cycling
  • Alpine Skiing
  • Track Racing
  • XC Mountain Biking
  • Rock Climbing
  • Camping
  • Inline Skating
  • Hockey and other outdoors activities.
SPORTS
  • Ultra Cycling
  • Alpine Skiing
  • Track Racing
  • XC Mountain Biking
  • Rock Climbing
  • Camping
  • Inline Skating
  • Hockey and other outdoors activities.
GROUPS
  • USCF Cycling Coach SkateIA - Skate Instructor Association Level 1
  • Level 2
  • USSG Skate Education Specialist International Inline Skating Association Instructor Certification Program Examiner Ultra Marathon Cycling Association

Education History

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Connections

PEOPLE 36

Owner, Malakye.com  
Art Director / Lead Designer  
Global Events Manager - Sports Marketing  
Director - Brand Consultant  
SVP Global Sales, Product & Brand Management  
sales/marketing  
Brand Manager and Director of Sales  
Outside Sales Representative  
Product Line Manager  
Sales, Marketing, Product  

COMPANIES 10

SmartWool
Monster Energy Company
Amer Sports
Challenged Athletes Foundation