Mike Wilson

Mike Wilson


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Hands-on Senior Marketing Leader desiring the opportunity to make an impact for a Sporting Goods or Outdoor Product company. I have extensive experience in Brand Management, Digital Marketing and Sports Marketing from international brands (as well as startups) in the cycling and outdoor industry.

• Brand Positioning • Leadership/Team Management
• Complex Project Management • Complex Budget Forecast & Tracking
• Strategic Business Planning • Communication/Presentation Skills
• Product Marketing • Sports Marketing
• Advertising & Promotions • Market Research and Analysis
• New Product Launches • P & L Management

Positioning to Win.
Re-imaged a custom bicycle brand (founded in ’76) with new product introductions, new retail concept store, new web and social media. These introductions created a 25% bump in annual sales and the brand was recognized with “Best New Product” Velo News accolades at their reference industry trade show.

Brand Integration and Transformation.
Americas Brand Manager for Mavic and Suunto; two brands in the Amer Sports portfolio, which had been suffering from lackluster sales & product innovations. Completed the process of integrating the Mavic brand into the Ogden facility (closing the Massachusetts center) and engaging the Amer Portfolio Marketing team to begin the transformation of both brands from sleepers to screamers (following the strong glide path for success of Salomon and Arc’teryx).

Guerilla Marketing.
Created a hardcore sub-brand for Salomon Sports, which allowed the company to enter a market space previously unavailable because of their big company footprint. Added 1 million € to their specific category sales after launching.

Broadcast TV.
Worked repeatedly with ESPN as a competition director for the X-Games; helping to facilitate athlete and event management especially in Asia and Latin American expansion.

Mega Events.
Authenticity (Special Service Course) since 1973. Carried the responsibility of developing an annual cycling calendar from professional to Gran Fondo and IBD/LBS events highlight key partners. As the American contingent of the Mavic yellow race soldiers since in Le Tour de France since 1973, it was my responsibility to recruit, execute and “socially broadcast” all types of quality cycling events.

Co-Founder and Global Brand Director behind a protective gear company that reached 5 million USD in 5 years. The fusion technology stories inside the products lead an industry trend to sell on more than weight or aesthetics.

Data Science.
Beginning with the SRM and continuing into Suunto, I began a deeper relationship with not just sports marketing – but sports marketing for the modern era – with Data Capture devices and capture/relive/share as a deeper them in sports marketing thanks to working with launching devices such as the SRM Power Control 8 and the Suunto Traverse & Ambit Vertical.