Mike Wilson

Mike Wilson

Marketing Director
Currently: Mavic Brand Manager, Americas at Amer Sports
Location: Ogden UT
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Summary

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Fully engaged since 2015 as the Americas Brand Manager for Mavic and Suunto; two brands in the Amer Sports portfolio which had been suffering from lackluster sales & product innovations. Completed the process of integrating the Mavic brand into the Ogden facility (closing the Massachusetts center) and engaging the Amer Portfolio Marketing team to begin the transformation of both brands from sleepers to screamers (following the strong glide path for success of Salomon and Arc’teryx).

Strengths:
• Brand Positioning
• Leadership/Team Management
• Public Relations/ Media Relations
• OGSM Organization and Execution with KBD's and KPI's
• Product Marketing
• Advertising & Promotions
• Market Research and Analysis
• New Product Launches

ACHIEVEMENTS:
Co-founder and Global Brand Director behind a protective gear company that reached 5 million USD in 5 years. The fusion technology stories inside the products lead an industry trend to sell on more than weight or aesthetics.

Re-imaged a custom bicycle brand (founded in ’76) with new product introductions, new retail concept store, new web and social media. These introductions created a 25% bump in annual sales and the brand was recognized with “Best New Product” Velo News accolades at their reference industry trade show.

Created a hardcore sub-brand for Salomon Sports, which allowed the company to enter a market space previously unavailable because of their big company footprint. Added 1 million € to their specific category sales after launching.

Worked extensively with ESPN as a competition director for the X-Games; helping to facilitate athlete and event management especially in Asia and Latin American expansion.

Work Experience

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Interests & Groups

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INTERESTS
  • Ultra Cycling
  • Alpine Skiing
  • Track Racing
  • XC Mountain Biking
  • Rock Climbing
  • Camping
  • Inline Skating
  • Hockey and other outdoors activities.
SPORTS
  • Ultra Cycling
  • Alpine Skiing
  • Track Racing
  • XC Mountain Biking
  • Rock Climbing
  • Camping
  • Inline Skating
  • Hockey and other outdoors activities.
GROUPS
  • USCF Cycling Coach SkateIA - Skate Instructor Association Level 1
  • Level 2
  • USSG Skate Education Specialist International Inline Skating Association Instructor Certification Program Examiner Ultra Marathon Cycling Association

Education History

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Connections

PEOPLE 16

Owner, Malakye.com  
Art Director / Lead Designer  
Director - Brand Consultant  
Marketing | Branding | Analytics  
Co-Founder, Group Y  
Business Development Manager - Outdoor & Bike  
Business Development - Surf, Skate & Snow  
Creative / Art Director  
Experiential Marketing Specialist  
Business Development Manager of Hydrocarbon Recovery / Board Member  

COMPANIES 4

Amer Sports
Challenged Athletes Foundation
Amer Sports Winter & Outdoor