Communication Design option in Graphic Design, Minor in Public Relations

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Account Manager

- Collaborate with sales partners to manage campaigns for advertisers and agencies
- Work directly with design and audio team to produce creative for clients  
- Communicate creative ad specifications and lead times to reps, advertisers, and agencies
- Work with clients to come up with creative ideas to for banner designs and audio spots
- Monitor campaign delivery and calculate performance across various ad serving systems
- Compile detailed, comprehensive reports and make in-depth analyses to enhance remnant 
  inventory monetization

- Created campaign orders in Pandora’s Order Management system; produced Insertion Orders
- Pulled campaign delivery reports; analyze data and provide optimization suggestions
- Compiled campaign wrap up reports; analyzed results and provide insights on campaign performance
- Manage a workload of deadline- and revenue- directed priorities 
- Cultivate positive business relationships with internal teams

Client Services Coordinator

- Involved in strategic planning around different sale territory needs; looking at aspects such as cost, enrollment total, and trends at different campuses  
- Implemented idea to leverage, Student Success Stories, in attempt to win digital business, as well as other initiatives that contribute to the higher education Marketing Plan 
- Maintain and contribute to an RSS Feed for our sales and product teams; highlighting new tools, events, and initiatives to promote to our customers 
- Successfully created sales tools, that contributed to the current 71% market share Cengage Learning holds in higher eduction calculus products
- Contribute to the planning and execution of market development events that have high impact in terms of enrollments and cost
- Attend conferences and events as necessary, to build and maintain new and existing customer and B2B relationships 
- Coordinate travel arrangements and expenses for both internal and external partners 
- Offer frontline support to the sale

Marketing Coordinator

Communicated directly with clients, worked and collaborated with a team, designed a variety of materials needed. Experienced working with deadlines in a fast-paced environment and developed strong multi-tasking skills.

Graphic Designer

Designed successful promotional pieces and marketed them to potential clients. Edited promotional writing material. Re-branded identity of an online rental listing company, usrentallisting.com. Designed web pages to consist with company’s identity.  Researched potential organizations to market to. Created a marketing plan and promoted company through social media networks.

Marketing/Design Intern

Communicated with clients throughout entire design process, demonstrated ability 
to learn quickly and take constructive criticism.

Design Intern

Find out detailed information about Lauren Beck, Account Manager in Concord, CA

Lauren Beck: Account Manager in Concord, CA

Lauren Beck

Pandora

Pandora

Cengage Learning

Tehama Group Communications

Netguava

UGSD at CSU Chico

California State University-Chico