Bike

Lifestyle

Outdoor

Snow

Marketing Manager

Dynamic, dedicated and versatile management professional, with extensive educational background in communications, media arts and marketing, augmented by hands-on experience delivering peak quality multimedia promotions and public relations messaging to diverse audiences. Creative problem solver and critical thinker, with excellent project management skills to deliver on time while exceeding expectations. Accomplished communicator and negotiator with all levels of staff, management, clients, and the public. Highly effective in developing and maintaining client, vendor and media relationships to create competitive advantage. Proven leader and mentor in motivating productive cross-functional teams. Focused decision-maker, adept at managing priorities in a demanding and fast-paced environment.

Generate Press Releases about Favorite Foods happenings and communicate releases to appropriate press and industry contacts.  Monitor appropriate media sources to track hits and document "Favorite Foods in the News". Assist in rollout, design, and execution of marketing campaigns focused on Favorite Foods as well as our key customers.  Lead collaborations with several media outlets including radio and print advertisers.  Manage updates and maintain Favorite Foods website with collateral, PR, customer features, and contacts.  Manage Favorite Foods Facebook page to incorporate a good mix of industry information, manufacturer mentions, Favorite Foods in the News, and customer spotlights.  Continue to actively grow Favorite Foods presence through social media.

Create/Design quarterly newsletter, including researching and the selection of appropriate general content, coordination of advertising manufacturers, and selection and interview of customers for customer spotlight segments.  Work w

Manage and coordinate all marketing, advertising, media buying, promotional staff and activities. Conduct market research to determine market requirements for existing and future products. Analysis of customer research, current market conditions and competitor information. Develop and implement marketing plans and projects for new and existing products. Manage the productivity of the marketing plans and projects. Monitor, review and report on all marketing activity and results. Determine and manage the marketing budget. Deliver marketing activity within agreed budget. Develop pricing strategy. Liaison with media and advertising.  Update and edit website content.  Brand management maintaining message and graphics consistency.  Organize exhibits/trade show management.

Responsible for the online content and format of the Department of Government’s website. Oversee the ongoing design, development, and maintenance efforts related to the Political Science Division. Duties include maintaining and updating text and images, as well as showcasing news, events, and related items; developing innovative ways to maximize the use and effectiveness of the website; maintaining online working environments and tools for diverse user groups; updating and performing maintenance on databases and electronic mailing lists; using desktop publishing to create monthly newsletters, brochures, posters, and providing information to members of the Political Science and Harvard University community, prospective students, alumni, and the general public. Proofread and edit content to insure up-to-date and accurate website and i-site information. Responsible for videoing job talks and posting on website. Work closely with staff from the Harvard-MIT Data Center in implementing new t

Communications Coordinator/Financial Assistant

Provided comprehensive administrative and faculty support to the Linguistics department.  Acted as a liaison on undergraduate and graduate program issues with faculty, students, and other University departments. Responsible for managing department web site, maintaining student database, records, and e-mail lists; cash management, including web voucher preparation; travel reimbursement; and preparation of Asperin appointments. Managed tagging, inventory, and maintenance of all departmental equipment. Assisted other staff with administrative tasks and office-wide projects. Required to work independently as well as with departmental staff. Organized departmental events and advertising for upcoming lecture series.  Handled sensitive and confidential materials while organizing financial and interpersonal information.

Administrative Assistant

Coordinated production crews for a variety of commercial, short film, and still shoots. Facilitated the coordination of hotel, restaurant, and location reservations for production shoots. Performed casting, oversaw logistics, and ensured smooth and efficient shoot (from pre-production through final production). Handled complex budgets for clients and media groups to assist in the production process. Ensured production remained within budget. Successfully oversaw six diversified projects, including: virtual reality shoot, commercials, short film, still shots, and music videos. Assistant Director of an education film primarily focused on providing hands-on production and ensuring completion within designated timeframe.

Freelance Production

Coordinated daily events and recorded them as they were presented. Organized and recorded all incoming job requests. Worked with event coordinators, course professors, and teaching fellows. Maintained direct contact with the President's office, assisting staff in coordinating his lecture and presentation requests.  Tracked audio/visual usage for expense records and met the needs, objectives, and policies of the client. Scheduled temporary workers and assisted manager in scheduling technicians for more complex jobs. Monitored and updated client databases, advertised upcoming media events, and assisted Event Coordinators in successfully coordinating communication needs for multi-media presentations, as well as faculty and affiliates (student groups, outside organizations, and students).

Media Scheduler

Organized both published and non-published articles for a novel publication. Researched photographs and electronically coordinated the workload into a word processing system.  Proofread articles for publication.  Worked with overseas publishers to collaboratively research materials. Ensured production was on track for published milestone and print dates.  Worked with students, faculty, and staff with computer applications and operating software.

EDITOR'S ASSISTANT

Assist students with non-linear editing programs and After Effects. Worked closely with multimedia programs (Dreamweaver, Photoshop, and Flash). Organized and maintained computer bricks and hard drives for student use. Worked with Pro Tools audio program.

MULTIMEDIA LAB TECHNICIAN

Researched complex and diversified bibliographic information. Organized workflow and performed complex technical duties, maintaining related records and statistics. Utilized diversified technical/electronic programs to compose related correspondence and memoranda. Created and maintained statistical databases for information management and production tasks. Position mandated diverse computer skills, including:  word processing, desktop publishing, database management, and spreadsheet software (worked closely with Microsoft Access and Excel).

LIBRARY TECHNICIAN

Managed thirty clients with physical and emotional trauma. Helped organize meetings with teachers, client service organizations, families, and independent psychologists to ensure that all services were being utilized.  Oversaw client programs using monthly research reports.  Wrote and implemented educational programs.

Case Manager

Find out detailed information about Craig Lajoie, Marketing Manager in South Berwick, ME

Craig Lajoie: Marketing Manager in South Berwick, ME

Craig Lajoie

Favorite Foods, Inc.

AMD Global Telemedicine, Inc.

Harvard University

Harvard University

various

Harvard University

Harvard University

Emerson College

Harvard University

CLM Center for Life Management

Emerson College

Harvard University Extension School