Lifestyle

Outdoor

Associate Brand Marketing Manager

Dynamic marketing professional with over eight years of digital marketing, copywriting, editing, market research, and styling experience. Personable and outgoing, a quick learner. Known for thriving on challenges and quickly adapting to new responsibilities.

• Develops content and graphics for website, emails, sales presentations, press releases and 
  marketing collateral.
• Independently manages social media efforts via Facebook, Twitter, Instagram and Pinterest.
• Forged an ambassador-like Facebook promotion––The Acorn Review Crew––to promote and test footwear and received consumer feedback that increased participation and results year over year.
• Designs consumer emails that are product centric and engaging - recently improved email open rates by 25% and click-through rates by 18% with an email redesign.
• Spearheaded a graphic and copy redesign of the company website to increase consumer engagement and sales via a more visual layout.
• Provides artistic direction for spring and fall product shoots and on-figure photoshoots.
• Calls the shots on the seasonal product catalog between the marketing agency and catalog layout.
• Creates marketing plans for online and brick-and-mortar customers to increase sales and brand awareness via email campaigns, store promotions, employee incentives, social media postings, etc.
• Oversees booth design, layout and set up at the winter and summer Outdoor Retailer Tradeshows.
• Manages relationships with the web team, print vendors, photographers, tradeshow contacts, marketing agency, etc.
• Tracks and manages marketing budgets.

• Wrote content and designed graphics for online and print marketing collateral.
• Independently managed all social media efforts and promotions.
• Grew Acorn’s Facebook following from 500 to over 20,500 by implementing fan promotions 
  and writing relevant content.
• Managed booth design, layout and set up at the winter and summer Outdoor Retailer Tradeshows.

Marketing Specialist

• Maintained pay-per-click campaigns via Google Adwords and utilized SEO and Google Analytics to ensure high search visibility for the company website and increase sales leads.
• Developed and edited content for all marketing collateral.
• Mapped the wireframe of the company website for a redesign.
• Coordinated all social media efforts via blogging, Facebook, Twitter, and LinkedIn.
• Managed the design and sending of client emails via MailChimp.
• Created marketing plans to help clients generate awareness and increase utilization of services.
• Contributed to new ideas and best practices to enhance service offerings.

• Wrote copy for marketing collateral, advertisements, press releases, and company website.
• Managed the design and print of marketing materials like postcards, brochures, data sheets, etc.
• Assisted with the successful transition of IntelliCare’s multi-million dollar book of business to 
  SironaHealth via rebranding, writing press releases, business overviews, and sales proposals.

Marketing Coordinator

• Wrote catalog and website copy for English and Western equestrian products.
• Ensured smooth translations from foreign companies such as Passiér, Stübben, etc.
• Originally wasn’t familiar with equestrian products and terminology, yet was able to assimilate writing style and vocabulary by researching products and the equestrian lifestyle. 
• Wrote and researched copy for a four-page travel itinerary for horseback riding and training 
   trips to Ireland, Portugal and New York.

Copywriter

Find out detailed information about Jacqueline Carr, Associate Brand Marketing Manager in Cornish, ME

Jacqueline Carr: Associate Brand Marketing Manager in Cornish, ME

Jacqueline Carr

Acorn

Acorn

SironaHealth

SironaHealth

Dover Saddlery

Endicott College