Michael Liwski


Senior Marketing Communications and Branding professional, Innovative thinker with deep experience and proven record of success in leading strategic and tactical initiatives, effectively marketing products and services to defined market segments. Progressive track record of accomplishment in financial services at the corporate level. Demonstrated leadership in global team development and management. Expertise in building brands, brand awareness, fully integrated marketing campaigns and product launches. Possess a deep understanding of the financial markets and the industry. Repeated success in developing business strategies, communications, client marketing and brand initiatives that build awareness, enhance brand acceptance and consistently achieve business objectives. Highly effective results-oriented marketing executive with 17+ years marketing and branding experience; including 14+ in the financial services industry. Demonstrated ability to deliver across marketing disciplines - print, direct marketing (direct mail, email, newsletters), digital and events. Deep understanding of customer lifecycle (engagement, acquisition, development and retention) with well-rounded background from client perspectives, B2B and B2C. Self-starter, strong strategic leader possessing exceptional communication, organizational and interpersonal skills. Intelligent, analytical, and driven. Competencies: Team development, Management, Leadership, Financial services, MBA, Positioning, Key messaging, Market research, Segmentation & Strategy, Creative development (Sales support collateral, brochures, presentations, pitchbooks), Brand lifecycle management, Business objective and stakeholder relationship development and achievement, Manage multiple priorities, Process management, Technology innovation & application, Mutual funds, Separate Accounts (SMAs), Alternatives, Strategic planning, Integrated marketing, Agency management, Corporate communications, ROI measurement, SWOT analysis