Bike

Outdoor

Skate

Snow

Surf

Sr. Creative Manager

Visit www.brettcardamone.com for my portfolio

With a unique skill set that blends product design, creative direction, digital design, and marketing, I helped the footwear brand Adidas/Five Ten tap into the multi-billion-dollar bike industry, contributing to a 433% increase in company value over eight years. The culmination of my efforts proudly resulting in the Adidas acquisition in 2012. I recently worked with the startup brand LEMS Shoes, where we experienced exponential growth through the pandemic. In 2019, the year I was hired, we saw sales revenues up by 30% and 40% in 2020.

• Demonstrated excellent tenure, with 14 years of award-winning design/advertising and successful brand development with Adidas/Five Ten Footwear, recognized with several promotions to Executive Creative Director.
• Designed and developed 100s of unique styles for several categories of footwear.
• Developed and authenticated global brand standards, guidelines, b2b/b2c facing values, and visual identity to present a cohesive brand and support all marketing and communications efforts globally, leveraging brand identity to increase sales in new and established markets.

• Creation of branded digital & print assets; from Tradeshow booths, animated digital banners to t-shirts and beyond.
• Helping build, and manage, a growing and successful marketing creation team.
• Refining overall brand look and feel by challenging existing brand “norms”.
• Created design and development protocol for accurate and on-time projects.
• Ideated and executed motion graphic creative assets using After Effects, Photoshop, and Illustrator.
• Illustration for use on promotional material and marketing collateral, digital/print.

• Conception through completion design and development, unique footwear styles ignited sales, instilled confidence, and retained the existing consumer base.
• Established product architecture and design schedule planning/strategy and product marketing calendar.
• Created product design and development protocol for accurate, on-time, sampling, and finalizing.
• Developed product branding, including color design, product branding and sub-branding, materials, trend, lifestyle research, and color story.

Assumed additionally responsibilities:
• Ideated and executed motion graphic creative assets using After Effects, Photoshop, and Illustrator.
• Illustration for use on promotional material and marketing collateral, digital/print.

Senior Footwear Designer

Primary work ranging from; key product art, brand design and development, logo design, business consulting, print collateral, promotional materials, and packaging.

Owner

• Drove concept-to-completion web and print design (MAC/PC).
• Led, managed, and developed internal/external resources and services, including 3rd party vendors, photographers, and publishers, to ensure the high quality of all deliverables while maintaining project budgets.
• Developed and authenticated global brand standards, guidelines, b2b/ b2c facing values, and visual identity to present a cohesive brand and support all marketing efforts globally, leveraging brand identity to increase sales.
• Demonstrated vast working knowledge of multiple creative disciplines, maintaining knowledge of advancements in technology for creative and marketing materials, strategies, and digital trends.
• Trained, inspired, and coached design teams, leading a diverse creative and marketing team that worked collaboratively on projects to achieve high quality on time and exceeded all expectations.
• Successfully delivered bottom-line growth through multiple mediums, gaining recognition as a trusted resource for clients, developing solid partnerships, and achieving project goals on deadline.
• Proven thought leader for best practices, knowledge, and understanding of trending technology and marketing innovation.

Executive Creative Director

• Led the creative team in the development/rebranding of logos and iconography.
• Demonstrated strong technical skills, working with the development team on websites/microsites, custom CMS (Joomla, Drupal, Magento), blogs, HTML/CSS, Flash, Java, PHP, and UX/ UI design.
• Created Vector illustrations for products, such as shoes, apparel, and accessories, as well as logos, graphics, and artwork for multiple platforms and collateral use.
• Designed and managed the promotional print/web collateral, motion graphics, catalogs, presentations, and interactive media development of the entire company, leading five creative team members.
• Developed FIVE TEN® and STEALTH® trademarked typefaces/wordmarks and corporate identity.
• Worked with the Product Manager on product marketing, merchandising, and packaging design.
• Created materials for exhibits/tradeshows/events, including large format graphics and images, design/development of modular, scalable, 40 X 40 (-20) indoor booth.

Principle Designer

• Chosen to lead strategic range planning and segmentation for shoes and apparel, successfully resolving, coordinating, and budgeting for seasonal, in-house marketing plans.
• Focused business unit objectives into multi-approach campaigns, utilizing paid and organic digital advertising and traditional campaigns that increased revenue by 300%.
• Negotiated and secured arrangements for material and media conversion while maintaining the budget.
• Developed promotional material and market-specific print collateral, working with cross-functional creative, sales, and technical teams to create and manage a cohesive, branded portfolio of materials and communications.
• Planned and administered internal operations budget of $1.1M and supported development of regional marketing budgets.

Marketing Director

• Principle design and development of unique styles of footwear, with additional variants and colorways.
• Managed materials, color forecasting, and style trending for all footwear lines, including Climbing, Action, Outdoor, Water, Slackline, BASE, Trailbuilding, and Bike, working with DH, Freeride, Enduro, and BMX.
• Played a crucial role in performance and comfort material research and selections, researching trends and competitors to develop a unique branded line.
• Defined cohesive range/segmentation, color-trending, and forecasting.
• Led non-technical branding and lifestyle focus on general apparel.
• Designed, developed, and sourced accessories in varied sizes and detail.

Principle Footwear Designer

Find out detailed information about Brett Cardamone, Sr. Creative Manager in Broomfield, CO

Brett Cardamone: Sr. Creative Manager in Broomfield, CO

Brett Cardamone

Xero Shoes

Lems Shoes

Ravenwood Design, LLC

Adidas Five Ten

Adidas Five Ten

Adidas Five Ten

Adidas Five Ten

Academy of Art University

Berklee College of Music