Apparel Merchandising, Design, and Production Managment

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Beach lifestyle

Grass-roots managing styles

Student

I was born in Florida and raised in a small surf town called New Smyrna Beach. My interest in surfing led me to become an avid competitive surfer throughout high school. After my mother moved to the Bay Area, I became a traveling bi-coastal gal and made Santa Cruz, CA my second home surf spot. I attended University of California Santa Cruz for freshman and sophomore years, but transferred to Auburn University to pursue my passion in the fashion design industry. Now, I am a senior studying Apparel Merchandising, Design, and Production Management. 

Beyond my Apparel Design and Merchandising education, I bring real-world experience in the world of work and as an entrepreneur. While supporting myself as an undergraduate through my job at Cellairis (a growing cell phone accessory store), I was able to double store-wide sales in two store locations by taking the initiative to create social media and related advertising channels. In addition, I have been creating and producing my own clothing and swim designs as an entrepreneur on the side. 

My final step as a young designer is to complete an internship with a company to further my experience and skills in the design industry. I am looking for a fast-paced apparel design internship and I am available to start in January 2015 for a 400-hour internship to complete my degree requirements. 

I am thirsty to learn the fashion industry by seeing the full production and design process. My goal is to combine my love of the ocean, design, and people with my deep understanding of beach cultures to create innovative and functional apparel for men and women of all ages.

Developed a deep understanding of the consumer-driven textile/apparel/retail complex, including textile, fiber, design, production, sourcing, and merchandising for all ages and genders. Studied abroad in the Fiji Islands-Summer 2014. Experienced an alternative way of living through sustainable practices by immersion in Fijian culture on Vorovoro Island while residing with a local tribe for a month. Selected as ‘Best Research and Presentation’ in my special designs class for presenting an innovative design of a women’s board short for UGoWear, a start-up company. Designed, manufactured, and produced several clothing pieces that were shown in the 2014 Auburn Annual Fashion Show. Designed and manufactured three ready-to-wear pieces for FRYE boots as a senior capstone project with full detail specification packages. Member of the modeling committee for our most successful Auburn Annual Fashion show in 2014. 

Assisted with managing operations with employees, customer service, and store duties.
Increased sales by aligning inventory with current fashion trends.
Scored in top of sales on a weekly basis in both store locations outranking full time store managers and sales associates as a part time employee.
Maintained inventory operations for both stores while staying within company budgets.
Proactively created new marketing tools for the store to reach more potential customers.
Increased sales by aligning inventory with current fashion trends.
Created signage, circulars, email campaigns, online promotions and more for campus organization, successfully rebranding image and attracting new members.
Provided support to social media efforts, surveying and reaching new target audiences.
Skilled at verbal and written communication, customer relationship management, and public relations campaigns to drive sales and gain competitive edge.

Assistant Manager/Sales Lead

Worked at the preeminent beachside ice cream shop, the epicenter of the beach town, interacting with both locals and tourists.

Ice cream scooper

Served as swimsuit and clothes stylist for beach customers of all ages.
Prepped custom skateboard builds and facilitated surfboard rentals for beginner surfers.

Sales Associate

Find out detailed information about Danielle Clow, Student in Newport Beach, CA

Danielle Clow: Student in Newport Beach, CA

Danielle Clow

Auburn University

Cellairis

Treats on the Beach

Inlet Charley's Surf Shop

Auburn University

University of California, Santa Cruz