Jarrett Hering

Jarrett Hering

Marketing & Brand Specialist
Currently: Owner & Marketing Director at Tether, LLC
Location: Annapolis MD
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Founder of Tether, LLC: a company solely focused on working closely with outdoor industry professionals, brands, entrepreneurs, athletes, influencers, vendor representatives, and independent specialty retail/service businesses to design effective brand-building marketing strategies reflecting their goals and mission. Delivering all aspects of creative marketing campaigns including: digital/social media, targeted retail opportunities, creating authentic customer interactions, sponsorship & endorsement, website design, content creation & delivery, and complete event coordination. Having been immersed in specialty retail for over a decade, we understand the importance of building relationships, capturing every inch of the market, authenticity, and the value of time/resources/communication. We relentlessly strive to deliver you an affordable, outsourced, and experienced marketing team for this totally rad industry!

Work HistoryEdit

Resume / PortfolioEdit
Interests / GroupsEdit
  • Sailing
  • sailing gear
  • sailing lifestyle
  • competitive sailboat racing. Endurance running
  • hiking
  • camping
  • mountain bike
  • outdoor lifestyle.
  • Endurance Trail Running
  • Competitive Sailboat Racing
  • Skiing
  • Hiking
  • Backpacking
  • Camping
  • Hunting
  • Mountaineering
  • Mountain Biking
  • NCAA varsity lacrosse 4 years at Roanoke College 1998-2002
  • Alpha-Kappa-Psi professional business fraternity. Severn Sailing Association - Annapolis
  • MD.
Education HistoryEdit



Owner, Malakye.com  
New England Marketing Coordinator  
Development Director, Account Management, Sales & Marketing Manager, Category Manager, Brand Development  
Art Director / Senior Designer  
Marketing & Brand Specialist  
Global Mktg/Social Media/PR/Brand Building  
Business Development, Key Account Management  
Business Development Manager - Outdoor & Bike  
Inside Sales Manager  
Product Development Director