Jake Minix

Jake Minix

Worldwide Marketing Manager

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Currently, as the Worldwide Marketing Manager at TOBE, I am responsible for driving the content strategy for the brand in the snowmobile, ski/snowboard and alternative winter sports markets and executing across digital platforms and traditional media.

On the job, my passion is authentically connecting with the consumer through unique, fully integrated brand experiences. Outside of the office, I enjoy snowboarding and both playing and watching soccer.

Specialties: Brand strategy, social media planning and execution, copywriting, graphic design, SEO, event management, trade shows, customer service