Bachelor of Business Administration degree

Bike

Golf

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Health & Fitness

Running

Snowboarding

Soccer

Longboarding

Traveling

Exploring

Learning languages

Learning about new cultures

Trying things i have never done before

Currently, as the Worldwide Marketing Manager at TOBE, I am responsible for driving the content strategy for the brand in the snowmobile, ski/snowboard and alternative winter sports markets and executing across digital platforms and traditional media.

On the job, my passion is authentically connecting with the consumer through unique, fully integrated brand experiences. Outside of the office, I enjoy snowboarding and both playing and watching soccer.

Specialties: Brand strategy, social media planning and execution, copywriting, graphic design, SEO, event management, trade shows, customer service

The Worldwide Marketing Manager at TOBE plans all marketing strategy and campaigns for the Brand and then executes across digital and traditional media. The WMM owns the ecommerce channel and is responsible for DTC sales through this channel. From leading the website build process, creating content and promotional offers and updating the website accordingly, analyzing and reporting on analytics, and liaising with IT to constantly improve the user experience, the WMM is integral to the success of tobeouterwear.com.

Worldwide Marketing Manager

Sales and Marketing Coordinator

Writing original product, promotion and outdoor lifestyle-themed articles to be shared on The Ridge Report and The Veranda blogs

Managing social media channels to tell unified, meaningful stories to grow engagement, followership and ultimately, brand loyalty

Creating and editing images to tell brand and product stories across social platforms

Managing third-party brand reputation sites to ensure the highest level of customer service and SEO best practices

Analyzing organic and local search results and devising/executing plans to improve rankings in highly competitive markets

Digital Marketing Coordinator

Managing the sales floor and up to five coworkers to ensure a productive, service-oriented atmosphere

Creating and adjusting displays to highlight new merchandise and improve store organization

Buying for several product categories in the Accessories department for all retail locations

Controlling the physical and virtual inventory and addressing any irregularities with the lead buyer

Matching customer needs to key product benefits in a professional and individualized manner, 

Maintaining an expert understanding of all product line offerings

Handling the final decision on all return and defective merchandise inquiries

Retail Assistant Store Manager

Analyzed campus culture and then chose initiatives based on projected impact and reach

Built buzz around on and off campus events through social media, word of mouth, and radio 

Obtained opinion leaders for branded events to increase belief in product promise and brand loyalty

Coordinated activations with 300+ attendees such as the Hoofers Rail Jam

Designated by previous FMS as ad-hoc field trainer for new SBMs in Wisconsin market

Student Brand Manager

Find out detailed information about Jake Minix,  in Denver, CO

Jake Minix:  in Denver, CO

Jake Minix: in Denver, CO

Jake Minix

TOBE Outerwear

TOBE Outerwear

Christy Sports

Stefans Soccer

Red Bull

BI Norwegian Business School

University of Wisconsin-Madison