Founder and Owner of In The Moment, LLC, a coaching company that trains triathletes, swimmers and endurance athletes of of all levels. St. Olaf College graduate with over 12 years experience in communications, sales, marketing, graphic design, social media, advertising, web development, radio and television. Proven results in brand development and strategy. Ironman and multiple marathoner. Certified USAT Level I Triathlon Coach, Level II ASCA/USMS Swim Coach with over 28 years experience.