Lifestyle

Outdoor

Tech

Health & Fitness

For the last 18 years, I’ve spent my career building the internet.

Currently focused on online marketing, lead generation, and conversion optimization rooted in data analysis and user experience best practices.

I’ve had the pleasure of working on innovating projects like a dynamic search engine for macys.com, to an industry disruptive online software for Real Estate professionals, to helping businesses create ecommerce storefronts and building successful online marketing campaigns. 

My focus throughout has been to improve the user’s online experience while striving to exceed business objectives. I enjoy creating a win-win scenario where all parties improve their results. 

I look forward to continue building the Internet by helping business better connect with consumers online.

Inbound marketing professional increases traffic, leads and sales using a multi-channel approach of content marketing, social media interaction, and email follow up systems. Skillset includes web analytics, copywriting, SEO, SEM, landing page creation and optimization rooted in data-driven analysis and persona development. Budding media buyer and retargeting specialist.

Independent Consultant

Oversaw PixelMill inbound marketing objectives including:
•	Website traffic analysis
•	Content creation
•	Multi-channel traffic generation via SEO, SEM, Email, Social, Event marketing
•	Lead generation systems
•	Sales collateral production
•	Social media management
•	Landing Page Optimization

Marketing Director

Managed international sales and marketing channels for Brazilian fitness adventure resort in Rio de Janeiro. Upgraded business systems to improve communications between remote offices and more efficiently manage sales life cycle. Opened new global sales channels leveraging popular social marketing communities like Facebook.
•	Increased 2008 revenue 25% despite global impact of financial meltdown on travel industry
•	Aggressive email tactics in new European markets added $60K in sales within 30 days
•	Instituted referral program realizing an initial sales boost of $20K within 90 days


Sales and Marketing Consultant

Managed development of web based software program for Real Estate startup supporting 1000+ clients and 9 principal products. Implemented product enhancements introducing new functionality. Coordinated small teams of programmers working remotely to meet project deadlines. 
•	Developed product demo system increasing sales conversion by 20%
•	Redesign of flagship products increased customer retention by improving functionality and ease of use
•	Created multimedia training course responsible for 30% increase in customer usage
•	Implemented online FAQ system reducing new employee on-boarding process by 4 weeks
•	Forum based Helpdesk system centralized Support efforts and increased inter-department communication


Project Manager

Recruited to supervise installation of dynamic search functionality, improve site usability, simplify business operations, analyze performance and generate reports. Implementation of search tool included requirements definition, delegation and management of project responsibilities, quality control, product training, and collaborating seamless product release with department managers. 
•	Successful launch of dynamic product search functionality realized immediate 25% sales increase and decreased search errors by 40%
•	Monthly analysis of search term usage influential in driving buying decisions of merchant group as well as product marketing strategies for partnership sites
•	Led small team responsible for data integrity of website product data. Increase production levels 30% despite downsizing of group
•	Primary liaison with Yahoo, AOL, and other marketing partners. Instituted trackable URL system resulting in 25% click through rates and 15% sales conversion from product ads


Business Analyst

Find out detailed information about Juan Carlos Duron,  in Murrieta, CA

Juan Carlos Duron: in Murrieta, CA

Juan Carlos Duron

DURON MARKETING

PixelMill

The Island Experience

Data Exchange Systems

macys.com

University of California, Berkeley