Leah Westfall

Leah Westfall

Copywriter at Gaiam

Share profile
Summary

Summary Digital and print writer/editor with over five years of experience working as a Digital Web Content Editor, Content Editor, Digital Copywriter, and Writer. Experience working for eCommerce site writing marketing material – email, site banners, CMS, home pages, landing pages, newsletters, social media, and site articles. Also experience developing style guides, editorial brand guidelines, and voice & tone across multiple mediums. Experience with keyword implementation and SEO, direct response marketing, vetting and editing legacy content, site content plans, and overall line editing and proofing. Skills Writing, editing, copywriting, research and proofing. Knowledge of database management systems (DBMS), web content management systems (WCMS) such as Alchemy, search engine optimization (SEO), keyword implementation, and social media content writing, publishing, and tracking (Facebook and Twitter using Raven platform). Knowledge of writing for eCommerce marketing, direct response, and marketing materials with advanced knowledge of Microsoft Office, and working knowledge of blogging platforms.

Connections