Bike

Creative Agencies

Lifestyle

Music

Outdoor

Skate

Snow

Surf

Swim

Tech

Triathlon

Health & Fitness

Running

Snowboarding

Swimming

Bikes

Endurance sports

Silkscreen and letterpress artwork

DIGITAL DIRECTOR

Experienced Creative Director and Marketing Director with a demonstrated history of working in sports media and the outdoor industry. Skilled in Digital Strategy, E-commerce, Mobile Applications, Web Design, Art Direction, and Marketing. Strong arts and design professional graduated from Brigham Young University with additional course studies at San Diego State University. 

Direct global digital efforts at DPS Skis, a premium carbon fiber ski brand manufactured in the United States and sold worldwide.
• Currently executing a responsive redesign of existing e-commerce and content websites.
• Recently completed a Kickstarter campaign for DPS Phantom  -  832% funded.
• Organize marketing and press events in Europe to build brand awareness and increase consumer
perception.
• Oversee all content creation including long-form, social media, photography, and video.
• Coordinate logistics, production, and distribution for DPS Cinematic's short-film ski series.
• Increased film sponsorship revenue 100% in first twelve months.
• Increased Instagram followers 300% in first twelve months.
• Manage pro skier and ambassador team.
• Speak at conferences, trade shows and media events on behalf of the company.
• Spearheaded the adoption of G-Suite, Slack, and Agile for workforce efficiency and communication.
• Operate at an executive level establishing vision and direction in all matters with founder and COO.
• Websites and content: DPS Skis Website   DPS Cinematic on Vimeo   Kickstarter

Built the Digital Design & Technical Production Group at ESPN and directed all fan-facing design and development from 2001 to 2015.

? Sourced, hired, mentored and managed all aspects of UI/UX, front-end code, and user testing teams. 
? Executed global web and native app design and production for all consumer-facing digital products. 
? Centralized design and production teams in North America, South America, and Europe. 
? Partnered with peers in editorial, tech, and marketing to take digital products from concept to launch. 
? Managed budgets, wrote RFP's, reviewed SOW's and worked closely with legal teams to execute contracts. 
? Established a rigorous process of focus groups and user testing.
? Advocated for the first responsive redesign of ESPN.com. Led the three-year production and eventual launch of the global ESPN platform redesign in an agile/scrum environment. 
? Authored the ESPN Brand Bible which detailed the theory and application of user centered design, modern design languages and user interface patterns. See less

Creative Director, ESPN

Find out detailed information about Home Benshoff, DIGITAL DIRECTOR 

Home Benshoff: DIGITAL DIRECTOR 

Home Benshoff: DIGITAL DIRECTOR

Home Benshoff

DPS SKIS

espn

BRIGHAM YOUNG UNIVERSITY

San Diego State University