Outdoor

Health & Fitness

Yoga.
i'm a trained yoga instructor. my passion is to motivate the young kids to learn yoga & make it fun exercise for them.

Extensive experience in product management of apparel, accessories in Asia. Possess expertise in sourcing, costing, vendor evaluation, quality and product management form design to shipment for brands Nike, G-star, Quicksilver, Sun valley, Bijenkorf.

•Identified new customers in Europe and fostered strategic relationship for exporting 100% silk & mercerized cotton fabrics.
•Successfully managed various licensing formalities while managing vendor selection, Pricing, Lead-time negotiations and quality.
•Instituted standardization of sourcing process and procurement policy while overseeing P&L activities.
•Championed all aspects of business functions including sales, sourcing, payables, receivables, quality audits and shipments.


Managing Partner

•Sourced apparel & accessories for Nike meant for USA, Europe & Japan market. This included vendor evaluation, selection, compliance audits and ongoing training in countries India, Thailand, Indonesia, China, Sri Lanka and Pakistan.
•Negotiated pricing with raw material manufacturers from Asia for achieving optimum profit margins. Reduced cost by 20% by innovative consolidation to offer more to the customer at reduced price points.
•Led product development for the category every season from design to shipment stage by effective partnership with design, sourcing, fabric, production & quality teams. Engineered product to meet product safety requirements, market specifications and expected profit margin.
•Surpassed profit expectations every season by extensive cost analysis, negotiations with factories from different countries and training internal/external teams with best practices for the growth of the brand.
•Successfully managed the product building process to match Nike’s calendar.

Product Developer

•Developed menswear and women’s wear for well-known surf brands in Europe like G-Star, O’Neill, Quicksilver, and Sun Valley.
•Collaborated with design, graphics, sourcing and operations teams to develop sales, prototypes and production samples to meet the calendar timeline.
•Negotiated raw material prices with Far East manufacturers for building right consumer product at the right price.


Business Manager

•Led apparel & accessories sourcing for the category as per the brand initiative, thereby improving sales by 20%. 
•Supervised both knit and woven product lines, set up SKU’s for each product type, created purchase orders & monitored WIP (work in Progress) till the orders were ready to ship.
•Effectively managed factory capacity as per product demand, future forecast and actual inventory levels.
•Owned the product through stages of prototype to shipment for accuracy, quality, safety norms & brought improvements. Managed seasonal product assortment as per calendar timeline & identified future season’s opportunities.
•Achieved corporate objectives of ‘on time delivery’ (JIT), defect rate reduction and compliance standards.
•Reduced compliance violations 47 percent over 4 years by defining success factors and metrics to increase accountability. 
•Effectively managed factory capacities and consolidated purchasing which led to 21% productivity increase.

Sr.Merchandiser

Find out detailed information about Smita parab-shetty,  in San Diego, CA

Smita parab-shetty: in San Diego, CA

Smita parab-shetty

QA Fashion Coordinators

Nike, India

Fibers and Fabrics International

Expo India, Mumbai

IITC Institute

Johnson County community college

University of Bombay