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Account Supervisor

Top Management

<p>Creative marketer that has worked with top brands such as Hewlett Packard, Harley-Davidson, DirecTV, Hitachi and TaylorMade Golf to craft successful marketing communications campaigns directed to consumers and the trade channels. As a trusted partner and collaborator, I helped launch over-30 successful new product introductions as well as existing product line and brand support. Highlights include- Increased holiday sales by 11 percent YOY for Hewlett-Packard through "Warm up Your Walls" national integrated campaign that included print and video, social media, blogger events, and in-store promotions Developed global consumer and trade campaigns for new TaylorMade/Adidas Golf product introductions as the company introduced new golf products and grew from $15MM to over $300MM in sales Helped DIRECTV FOR BUSINESS re-launch NFL Sunday Ticket to grow the business in an era of massive industry "cord-cutting"</p>

working with DIRECTV for Business

●   Managed four account team members creative across the different divisions
●   Oversaw creation of new web site development and maintenance
●   Led creation/production of sports promotions (online/print), sizzle reel videos, and weekly
email and direct mail campaigns for acquisition and retention

Nearly 8-years working within different marketing groups at Hewlett Packard. Helped launch Retail Photo Solutions (RPS) division, now in 3,800 Walmart stores nationwide.  Embedded within HP client office to develop strategy, messaging, in-store merchandising, and digital communications for Walmart.

Led Retail Photo Services e-commerce marcom at Walmart while the division grew from market testing to 3,800 stores nationwide, including seasonal and evergreen creative
strategy and development for digital (including social media, banner ads, video and email),
in-store and online merchandising, print, and trade show materials
●   Managed marketing communications for the Hewlett-Packard account with multiple
stakeholders across divisions over 8-years

Account Supervisor for Hewlett Packard

●   Managed product introduction campaign for HD televisions and creative development of print, broadcast and web site/online
●   Gained additional assignments for camcorder products and all product collateral after the initial work was well received by client
●   Developed and executed $4MM national media plan which included broadcast, print and online advertisements

Account Supervisor for Hitachi Electronics

Worked with Hitachi  account (televisions, DVD recorders). Handled broadcast, print, collateral, online and media

●   Managed strategy and development of online, print and broadcast communications
●   Promoted twice- was personally recognized by the agency President for successfully leading
the campaign presentation to the client introducing the 300 Series clubs
●   Managed development of the $17MM media planning and purchasing for all print,
broadcast, and online/digital
●   Assisted agency to win the Adidas Golf business when TaylorMade was acquired by Adidas

Account Supervisor for TaylorMade/Adidas Golf

Hired as AE on TaylorMade Golf account; was promoted to Account Supervisor on business.  Handled creative (online, broadcast and print) and media.

AE/Account Supervisor

Worked with Shimano fishing tackle division- handled creative and media.

Account Executive

Started as Account Coordinator on Harley-Davidson motorcycle and Polaris Snowmobile accounts; was promoted to AE on Polaris. Helped client add ATV and personal watercraft products.

Find out detailed information about Tim Wilson, Account Supervisor in Carlsbad, California

Tim Wilson: Account Supervisor in Carlsbad, California

Tim Wilson

Kern Agency

Kern Agency

Source Communications

Source Communications

Source Communications

Lambesis Agency

Lambesis Agency

Lambesis

FCB Southern California

FCB Southern California

Bozell/FCB

DGWB

Carmichael Lynch

Gustavus Adolphus College

Palatine High School

College of St Thomas

College of St Thomas

Gustavus Adolphus College

Gustavus Adolphus College