Bike

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-new product launches; new division start-ups; entrepreneurial environments

China Brand Management

Christine began her brand growth career more than 15 years ago accumulating a body of work encompassing product management and brand marketing expertise ranging from product innovation, brand positioning, project management and agency management to all forms of B2B and B2C brand  communication.

Utilizing solid strategic planning, she has successfully managed and led cross-functional organizational teams through a number of new product launches, line extensions and product reorganizations.  Her effective roadmaps for full lifecycle product management have produced profitable, leading brands.

Christine has worked at industry leading corporate, agency and NGO  organizations winning 13 product and marketing innovation awards including taking top honors in two highly prestigious competitions – the worldwide Good Design Award and the international Galaxy Award. 

PRODUCT MANAGEMENT EXPERTISE: Strategy Planning, Product Design,  Product Innovation, Project Management, Team Leadership, Product Manufacturing, Product Profitability, Research, Product Testing, Technical Documentation.

BRAND MARKETING EXPERTISE: Creative Management, B2B Marketing, B2C Marketing, Product Positioning, Logo Development, Product Sampling, Product Photography, Product Merchandising, Public Relations, Marketing Manuals, Merchandising Campaigns, Advertising, Community Relations, Crisis Communications, Training Tools.

CHRISTINEKANEAZ@LIVE.COM

- Establishing strategic partnerships to accelerate and achieve business growth objectives. 

- Ensuring continuity of brand image, launch strategy and corporate best practices for regional rollouts. 

- Developing product innovation, brand marketing and promotion strategy.

- Leading and training cross-functional teams on strategic direction.

- Driving creative agency development of supporting B2B and B2C marketing plans.

- Developing and managing successful social media campaigns. 

- Conducting manufacturing compliance audits and new product launch training. 

- Managing China execution and analysis of marketing strategy return on investment (ROI).

-Drove strong product growth by developing, managing & measuring portfolio of national brands.    

-Managed brand marketing and product development process from inception through launch.

-Created & executed calendar of marketing activity & product innovation plans to drive brand growth.

-Managed cross-functional internal & external teams to deliver product & marketing projects on time & within budget. 

-Developed actionable business, brand & consumer insights using market & consumer data & research.

-Launched three successful consumer product lines & re-launched a fourth.

-Won eight product innovation and marketing awards in eight years. 

-Managed annual marketing budget of 2.5 million.  

-Established the company’s first cohesive “collection” of branded products.

Director of Product Management and Brand Marketing / Brand Manager

-Conceived, developed and launched a new company. 

-Developed business plan and secured financial  underwriting. 

-Directed day-to-day operations including fiscal oversight, marketing strategy, and all management issues affecting the company.

-Formulated  and promoted the company’s mission by cultivating and maintaining relationships with key media, industry and community leaders.

-Planned, managed, executed  B2C communication  & promotion programs that built equity with  target consumer group.
  
-Produced annual year-over-year growth exceeding 30%.

Founder / Managing Director

-Designed integrated marketing plans for promotion of all products, events and services.      

-Developed and monitored all marketing budgets including  forecasting and cash  flow planning. 

-Conducted performance tracking and reported to board of directors on marketing plan recommendations.  

-Established comprehensive fundraising programs to solicit annual giving from industry leaders and members.  

-Negotiated contracts with vendors and consulted with legal counsel.

-Won three marketing awards from the American Society of Association Executives.

-Successfully led organization through a highly controversial name change.

-Solicited $245,000 of free advertising space from industry magazines.
 
-Created and lead the organization’s first wholly integrated marketing plan.

Director of Communications

-Developed all communication strategies for four of the agency’s national clients including advertising, event promotion, media relations, direct mail and publications.   

-Client industries included packaged-goods, lawn and garden retail, financial services, and cable & telecommunications.

-Made recommendations  to clients’ board of directors on long-range plans.

-Formulated clients’ marketing plans including strategy, goal setting, budgeting, execution and performance tracking.

-Served as key client liaison for communication projects.

-Authored feature stories /editorial columns/speeches and conducted PR to secure media placements.
    
-Expanded client billings 18% in one year.

-Delivered 30-minute speech at industry trade show to 600+ business owners.

Marketing Manager / Media Relations Supervisor

-Planned and executed promotion and public relations activity.

-Evaluated community and corporate requests for grants/co-sponsorships, negotiated terms and made recommendations to CEO. 

-Initiated public service campaign, “Say No! To Drugs,” with WLS-TV which was later endorsed by the Reagan administration.

-Secured support from CEO to revamp and reintroduce defunct employee publication by reducing production expenses 85%.
 
-Edited monthly employee publication and wrote speeches for publisher, press releases and collateral materials promoting events.  

-Researched and developed marketing presentations for sales staff.  

-Planned and implemented special events, public relations projects and media tours.

-Developed crisis communications campaign, “Search for the new Ann Landers,” that resulted in positive national publicity for the company through placements in USA Today, Wall Street Journal, People, broadcast news programs and the Oprah Winfrey show.

Public Relations Associate / Promotion Writer

Find out detailed information about Christine Kane, China Brand Management in shanghai, 31

Christine Kane: China Brand Management in shanghai, 31

Christine Kane

Consultant

Hunter Douglas

Weekly Auto Market

Women in Cable Telecommunications

P.M. Haeger & Associates management agency

Chicago Sun-Times Newspaper

Syracuse University