Fashion

Lifestyle

Outdoor

Streetwear

Three time walker - susan g komen 3-day walk for the cure.

paddle boarding

Area Sales Director

Extremely motivated and results-driven sales and product management professional with exceptional communication skills and an extensive background in the following broad-based competencies:

REGIONAL SALES DIRECTOR
SALES TEAM LEADERSHIP 
NATIONAL ACCOUNT SALES MANAGEMENT
PRODUCT DEVELOPMENT
NEW BUSINESS DEVELOPMENT
STRATEGIC PLANNING
STAFF MANAGEMENT
NATIONAL PRODUCT/ BRAND LAUNCHES
PERSONAL LEADERSHIP
MERCHANDISING 
MARKETING CREATION 

Demonstrated ability to develop and implement strategic sales plans that increase company profit.
Skilled in the creation of marketing initiatives that target key market segments and achieve brand awareness.
Excellent qualifications in strategic planning with comprehensive knowledge of management, product merchandising, sales generation and project execution.

Specialties: Competitive analysis, market place insights, consumer insights, business revenue forecasting, business strategy creation, business acquisition, brand and product differentiation and P&L ownership.

Currently managing a team of 9 Sales Representatives and close to $80M in revenue between both adidas and Reebok brands across the Western half of the U.S.  Co-lead the integration of adidas and Reebok sales organizations into one joint operating sales model.  Responsibilities include national e-commerce retailers (Amazon and Zappos), regional sporting goods (Big 5 and Sport Chalet), moderate family and independent retail distribution. 
Manage and implement complex product segmentation strategies that cross all distribution channels and product categories for both adidas and Reebok.
Successful planning and execution of premium product launches and cross merchandising strategies including 2014 World Cup which netted $3.5M in incremental business.


Successfully lead the Jenn-Air brand sales organization for the Western Region of North America; generating over $60M in luxury brand appliance revenue with direct responsibility for leading 8 dedicated Market Managers and 34 indirect Account Managers.  Increased sales revenues 39% over prior year in a segment that was -11% year over year.
Responsible for achieving monthly, quarterly and annual sales goals, managing marketing and advertising budgets as well as creating an integrated promotional go-to-market plan.
Create a strategic plan for re-launching a mass premium brand into the luxury market in a down economy; positioning Jenn-Air as the leader in luxury residential appliances. Luxury segment represents the top 6% of the market.
Responsible for managing distribution across Retail, Key Accounts and Builder channels; including establishing new distribution where the Jenn-Air brand is under represented in the market.

Regional Sales Manager, Jenn-Air

Leverage previous experiences managing retail national accounts, category management and retail merchandising to strategically increase market share and maximize profitability with retail key accounts in the Pacific Northwest.  Responsibilities include thorough understanding of competitive market dynamics, developing a strategic plan-to-sell, increase profitability through mix management and grow balance of share in a declining market.
Key Account responsibilities equal $26 million dollars annually, and increasing balance of share by 8 points versus prior year in a declining market.
Successfully lead and execute new promotional strategies and market events that lead to incremental sales revenue.
Manage a competitive plan-to-sell strategy that maximizes profitability and surgically increases share in key growth areas.
Regularly engage and collaborate with Retailer’s Marketing and Advertising functions to increase consumer draw and overall promotional effectiveness.
Mentor Reta

Key Account Manager

Responsibilities equal 1.1 million units annually, driving 49% market share in front load laundry. 
Lead multiple national launches for Whirlpool and Maytag residential laundry.  Managed a launch team made up of Global Consumer Design, Product Development, Manufacturing, Merchandising, MarCom, Sales and PR.
?	Lead on the Maytag front load laundry business strategies for 2007 and 2008, post Maytag acquisition. Lead eight product platforms, three global manufacturing divisions, and 35 product sku’s.  Efficiently re-launched every sku in the Maytag front load product line in less than twelve months.
Secured and invested approximately $30 million dollars in capital toward seven product launches nationally.
Managed a $2 million dollar marketing budget for fabric care marketing. 
Spearheaded launch activities for cleaning innovation program, creating point-of-purchase materials in English and Spanish.

Category Marketing Manager

Chosen to manage Best Buy’s $92 million cooking and dishwasher business, developing weekly and monthly advertising and promotional plans to ensure highest levels of revenue achievement.
Primary lead in KitchenAid launch for all Best Buy retail locations throughout the country by coordinating training, marketing, sales and event planning activities, which dramatically boosted company profitability. 
Fostered lucrative relationship with Best Buy leadership, allowing for strategic planning input that drove revenue growth and sales success.
Recognized as 2006 National Sales Manager of the Year by Whirlpool Corporation for amplifying business by 35% by increasing sales volume and enhancing mix profitability.
Grew brand awareness and Best Buy sales achievement by securing the front and back covers three times for weekly Best Buy inserts, the most read circular in Sunday newspapers. 
Managed $13 million budget for promotions, advertising, launches, merchandising, and training.

National Sales Manager, Best Buy

Challenged to enhance contract market share and sales volume in company’s builder channel through interaction with top 25 national builders and kitchen designers and four national buy groups.  Developed growth strategies, supervised 12-person direct sales team, led property management, oversaw distributor sales network, spearheaded new product launch, drove brand value creation and attended tradeshow events.
Resolved problems of a fragmented business segment by developing two annual conferences for all retailers, creating seminars and sales achievement plans to effectively increase interaction with businesses and amplify profitability. 
Dramatically grew business segment from $6 million to $15 million in only two years, achieving a direct margin contribution of 35% and estimated operating profit of 16%. 
Retrained specific retail locations to build focus on appliance sales, contributing to sales success while creating additional revenue generating opportunity for clients.

National Sales Manager, Contract National Accounts

Find out detailed information about Erika Vallecorsa, Area Sales Director in Encinitas, CA

Erika Vallecorsa: Area Sales Director in Encinitas, CA

Erika Vallecorsa

adidas

Whirlpool Corporation

Whirlpool Corporation

Whirlpool Corporation

Whirlpool Corporation

Whirlpool Corporation

California State University-Long Beach

Cornerstone University