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Associate Brand Manager

Brand and product manager with over 6 years of international experience in global markets of Asia, Europe, North America. Successfully drove and grew fashion watch brands and strengthen their portfolios. Strong mix of analytical and strategic skills combined with a distinctive product approach and thorough attention to details. 4 years of direct working relationships in Asia with international suppliers delivering market profitable products and meeting production deadlines. 

Languages: Fluent in English and French, good knowledge in Spanish and German

Core competencies: Product development, brand building, strategic planning, creative briefs, market analysis, project management, client relations, marketing strategy

Technical skills: Mac &PC, MS Office, Photoshop, Illustrator, Dreamweaver, Flash, HTML, CSS, SQL, AS

- Fully manage the brand strategy and collection structure of Crocs Watches, a new international license with a $7 million initial year sales target (launch February 2015) 
- Developed 5 lines of watches (40 skus) within a condensed timeline and with limited resources.
- Utilized own network of vendors in China to achieve best price/quality ratio and reached cost 30% lower than the company’s current suppliers saving $300’000 on the initial order. 
- Revise and validate 3D renderings, prototypes and samples. 
- Developed compelling packaging and POS materials to support the initial launch and prepared the go to market strategy for the sales team. 
- Manage product calendar to ensure on time delivery and quality. 
- Built a network of international distributors using former connections in the fashion and lifestyle industry worldwide.  
- In parallel manage two company -owned brands – their design direction, strategy, positioning, collection line plans and costing.  


- Intensive 3 months Spanish lessons in Argentina
- Padi advance diving certificate in the Philippines
- Trek to the Everest Base Camp in Nepal
- Marathon of Buenos Aires
- Travels in South East Asia and South America

Personal Projects

- Collaborated strongly with the brand manager to plan the collections (300 skus a year) and further develop the global brand strategy. 
- Developed detailed briefings for external product design agencies based on trend research and market analysis. 
- Drove the product development process and the different design and prototypes reviews with PD team and engineers and provide constant feedback and support to ensure excellence of products. Managed costing and margin in order to meet yearly target. 
- Met on a regular basis with suppliers in Mainland China to ensure excellent executions of the products. 
- Participate actively in strategy, products and marketing meetings in the licensor’s HQ in Europe. Present the brand strategy and the collections to global distributors and press&medias at events in Europe, Asia, the Middle-East and North America. 
- Supervised the creation of communication and advertising materials for customers worldwide. 
- Analyzed sales performance and tracked incom

Global Product Manager PUMA Time

- Provided efficient and proactive support to any marketing activities related to several watch and jewel brands.
- Coordinated internal interfaces such as Brand Management, Sales/Customer service or Design/POS team as well as international suppliers, external agencies and customers.

Marketing Executive

- Conducted several detailed analysis of complex industries – the Vector Control Market
in Nigeria , the Young Plant Business in the Swiss retailer market. 
- Analyzed the business chain structure, the key decisions makers, processes and buying factors. 
- Developed Internet based-surveys to obtain further information on consumers needs. 
- Synthesized the results and presented the conclusions to head of global units.

Consultant

- Redesigned the Intranet platform to improve navigation and ease future
updates.
- Created an instruction manual on how to make changes to the new Intranet
system.

Trainee in project management

- Created marketing and advertising plans in three different languages from inception to completion for the 11th edition of a nationwide financial simulation. 
- Developed a marketing campaign that was successfully spread across various key media channels
- Led and managed 10 promotion agents in the different schools across Switzerland. 
- Efforts resulted in a 91% increase in student participation. (1700 users)

Marketing & Sponsoring manager

Find out detailed information about Jeremie Pannatier, Associate Brand Manager in North Miami Beach, FL

Jeremie Pannatier: Associate Brand Manager in North Miami Beach, FL

Jeremie Pannatier

The SWI Group

Asia and South America

MYWA / PUMA

MYWA

Syngenta Crop Protection

Nestle

The Stock Exchange Game of the Swiss Universities

City University of New York-Hunter College

North Park University

Université de Fribourg/Universität Freiburg