Samantha is a proud Alumni of the University of Colorado at Boulder and graduated with a degree in Advertising and International media. Before graduating, she obtained a job working for a Silicon Valley based company, Picaboo.com, to help launch a new division of the company, Picaboo Yearbooks. As Director of Marketing, she successfully launched the 21st Century Yearbook Program along with many other revolutionary changes to the yearbook industry. On January 31st, 2014, Samantha found herself stumbling onto the idea for the next great social app. Along with her co-founder, Bryan Payne, she left her job at PYB to pursue the new mobile app called Salmon Social. A full documentary is following the journey and launch.