I enjoy the data behind the experience users share in tandem with a brand. More importantly, I enjoy the research required to ensure that experience continues. Running reports is ok; the story told from the numbers is what defines forecasting and ultimately results.
My professional experience falls into several areas, each tied direct to end user experience - financial industry, manufacturing (bicycling industry,) and healthcare.
While the retail side of the Bicycle Industry continues to reshape its message, I have vested interest in the future of what's represented.