Creative Agencies

Dynamic, driven, and accomplished marketing professional with 10+ years of experience in print advertising, TV, direct marketing, co-op, experiential, digital, social media, brochures, and POS. Demonstrates strategic account management for esteemed clients including Jaguar, Land Rover, The North Face, Macy’s, Acura, and Gateway. Recognized for professional leadership in brand management. Exceptional communications and interpersonal skills. A self-starter who thrives in collaborative, team-oriented environments. Maintains professionalism under pressure. Trustworthy, respected, and sharp.

Guided Hyundai Dealer Advertising Association (HDAA) Compliance Program, Co-op Advertising, and Digital Asset Management Program

Analyzed advertising and marketing materials for 85 U.S. markets; ensure brand, legal and advertising compliance including logo usage, message and tonality

Managed dealer Digital Advertising Program; website development, PPC  and SEM

Developed and enforced Advertising Guidelines for Dealer Advertising Association and Co-op Program

Updated Digital Asset Manager with current Hyundai images, logos and advertising for dealer and corporate use
Key Accomplishments:
Lead, supported, and directed Regional Marketing Managers with focus on traditional and online channels; equipped team with tools to significantly increase brand awareness and sales

Managed Dealer Digital Advertising Program including working closely with vendor on developing dealer websites, banners ads, PPC and SEM

Developed innovative strategy and creative for National Hyundai promotio

Assistant Manager, Dealer Marketing

Managed ongoing campaign performances and studied performance analytics; created adjustments and enhancements as necessary
Key Accomplishments:
Developed and implemented online marketing strategies and budgets including SEM/PPC campaigns, SEO, email marketing, affiliate programs, and social media 


Marketing Manager

Served in senior position for agency providing branding, media research, market intelligence, asset management, experiential marketing, and co-op advertising services

Key Accounts: Jaguar, Land Rover, The North Face, and Macy’s
Increased dealer sales; provided timely advertising and marketing support for product launches, sales events, approved digital assets, and customized promotional materials
?	
Grew client return on investment by optimizing resources and streamlining outsourced programs
?	
Directed Macy’s advertising intelligence program (providing client with competitor advertising and share of voice)
?	
Promoted new car launches; authored Jaguar XK Launch Event Guide and the Range Rover Sport Guide and designed invitations for dealer use
?	
Developed online lead distribution program to increase dealer response rates
?	
Led W Hotel Acura Concierge Program, including site inspections, site visits, and staff training



Senior Account Manager

Performed in direct marketing agency providing marketing and fulfillment services 
Key Accounts: Gateway and Seagate 
Key Accomplishments:
?	
Spearheaded and implemented strategic and executable framework for Gateway’s business-to-business direct marketing program; catalogs, self-mailers, postcards, email
?	
Built and maintained client relationships; served as key liaison between client and agency support teams
?	
Executed client objectives and strategic direction to ensure tactical execution of marketing plans and generated significant revenue stream for client

Analyzed direct mail response rate of direct mail programs


Account Manager

Find out detailed information about Shannon Bester,  in Laguna Niguel, CA

Shannon Bester: in Laguna Niguel, CA

Shannon Bester

Hyundai

SuppliesPlus

Ansira

Specialized Marketing Services

University of Washington